Sounds True is a multimedia publishing company founded in 1985 by Tami Simon. The company is based in Louisville, Colorado, near Boulder, Colorado. The company publishes over 800 spoken-word audio and music recordings, books, multimedia learning resources, and online educational programs from those prominent in the fields of spirituality, psychology, health, and healing, including NY-Times bestselling authors Michael A. Singer, Eckhart Tolle, Pema Chödrön, Geneen Roth, Jon Kabat-Zinn, Clarissa Pinkola Estés, Andrew Weil, Brené Brown, and Caroline Myss. The company organizes and hosts an annual event, dedicated to personal growth and spiritual transformation, called The Wake Up Festival, in August of each year, in Estes Park, Colorado. The company was listed in Inc. magazine's 1995 and 1996 lists of fastest-growing, privately held companies.