Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other products. The company was founded in 2011 and is based in Detroit, Michigan. Shinola prides itself on its American heritage and craftsmanship, with all of its products being made in the United States. The company has a strong commitment to sustainability and social responsibility, with a focus on creating jobs and supporting local communities. Shinola has been recognized for its innovative business model and has received numerous awards for its products and design.