Rubicon Global is a cloud-based, full-service waste and recycling company focused on sustainability. It works with customers to find inefficiencies and cost-savings in their waste stream and to develop new and innovative ways to reduce, re-use and recycle waste. Rubicon has developed a mobile application to provide on-demand trash pickup. The company has been compared to tech startups like Uber and Airbnb. Rubicon was founded in Kentucky in 2008 by Nate Morris and Marc Spiegel who were friends from Eastern High School in Louisville. Spiegel’s family had been in the waste and recycling hauling trade for more than a century; his knowledge piqued Morris’s interest in starting a company that could disrupt the waste industry. Morris maxed out personal credit cards and sold items on eBay to fund initial expenses, like a website and basic legal work. Shortly thereafter, Hank Dudgeon joined as a co-founder.