Root Insurance is a technology-based auto insurance company that offers personalized car insurance rates based on individual driving behavior. The company uses telematics technology to track driving behavior and determine rates. Root Insurance was founded in 2015 and is headquartered in Columbus, Ohio. The company is known for its mobile app, which allows customers to get a quote, purchase insurance, and file claims all from their phone. Root Insurance is backed by several venture capital firms and has raised over $500 million in funding to date.