RentPath Inc. is a privately held US-American media company owned by TPG Capital and Providence Equity Partners LLC. Organized in 1989 as K-III Communications Corporation by private equity giant Kohlberg Kravis Roberts, the company made a series of acquisitions of niche publications under Bill Reillys leadership in the 1990s. The firm went public in 1995, selling stock 15 million shares at approximately $12 per share, in a deal that left Kohlberg Kravis Roberts with control of 82.2% of the companys shares. The firm adopted the Primedia name as of November 18, 1997 to more clearly focus on its core business. Primedia sold a group of 17 outdoor-oriented magazines to InterMedia Outdoors for $170 million in cash, in a deal that included Guns and Ammo and Fly Fisherman. In 2007 Primedia sold its Enthusiast Media division to Source Interlink in a deal that netted Primedia $1.15 billion in cash in exchange for a group of more than 70 magazines, including Motor Trend and Soap Opera Digest and 90 consumer web sites. The deal left Primedia to focus on a series of free print and online consumer guides published by its Consumer Source unit. In 2011, private equity firm TPG Capital bought Primedia for $525 million. In 2013, the company changed its name to RentPath.