*This role requires a hybrid schedule and will be based in our NYC office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

Great short-form content isn't luck. It's timing, taste and judgment. It's knowing what the platform is about to care about, not what it cared about yesterday. It's understanding how a trend travels, what makes it stick and when it's already over. It's writing a brief that makes the idea obvious before a single frame is shot. That's this role.

The TikTok / Instagram Reels Strategist owns the thinking behind TPG's short-form presence. You're deciding what gets made, why it matters and how it ladders up to both editorial and business goals. You track the algorithm like it's a beat. You build a calendar that's proactive, not reactive. You turn performance into direction, not just reporting. And you have strong instincts to know when to follow the signal, and when to ignore it.

What You'll Do:

The strategy behind TPG's TikTok and Reels presence: what we make, why we make it and how it evolves
Collaboration with creators and on-camera talent - you write the brief and set the strategic direction; they execute
A forward-looking content calendar that connects platform moments, trends and TPG's editorial priorities
Clear, usable briefs that translate strategy into something a creator can execute without guesswork
Ongoing read of the algorithm: what's being rewarded, what's losing steam and what that means for us
Performance analysis that goes beyond surface metrics to actual decisions: what to scale, what to fix, what to stop
A test-and-learn pipeline: formats, hooks, structures; with real takeaways
Tight integration with editorial: spotting what in our pipeline should become short-form, and how to make it platform-native
Competitive awareness: what others in the space are doing and where there's room for TPG to stand apart
A clear POV on social SEO: how our content shows up in search, not just in-feed

What We're Looking For:

3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher
A track record of turning trends and algorithm signals into actual content decisions that perform
Comfort with data, not just pulling metrics, but translating them into a clear point of view
Experience running a content calendar in a fast-moving environment
Strong writing. Your briefs are sharp, your thinking is clear and your recommendations hold up
Genuine familiarity with points, miles, and travel rewards culture
Understanding of how social ties to audience growth and revenue, not just engagement
Experience working within compliance or editorial guidelines for financial or regulated content

Nice to Haves:

Editing skills (CapCut, Premiere or similar). You don't need to be the creator, but you can step in when needed
Experience working in a strategist + creator model
Background in travel, personal finance, affiliate, or performance-driven content

Success in This Role Looks Like

Success in this role looks like a short-form presence that feels intentional, not reactive. The content consistently shows up in the right moments: early to trends, aligned with platform behavior and clearly connected to TPG's editorial priorities. There's a strong, recognizable point of view across TikTok and Reels, with formats and storytelling approaches that are distinctly "ours," not interchangeable with competitors. You can point to what's working, why it's working and how that insight is shaping what comes next.

Just as important, success shows up in how decisions get made. The content calendar is proactive and grounded in strategy, briefs are clear enough to unlock better creative and performance reporting leads to real changes: scaling what resonates, refining what's close and cutting what doesn't. Over time, this role builds something the algorithm can't replicate: a recognizable presence that earns attention because it's genuinely useful, not just timely.

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

Total Cash Compensation Range: $68,000 - $105,000 per year

*New York City Total Cash Compensation Range: $68,000 - $105,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

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