Primerica, Inc. is a company that provides insurance, investment and financial services to middle income families in the United States and Canada. Primerica is the parent company of National Benefit Life Insurance Company, Primerica Life, Peach Re, and Vidalia Re. Primerica acquired e-Telequote in July 2021. Primerica has been described as a multi-level marketing company. The company that would become Primerica was founded in 1981. Primerica had its initial public offering in 2010. Primerica's headquarters are located in Duluth, Georgia.