Paymentwall Inc. is a U.S.-based international e-commerce platform that allows both private individuals and businesses to sell digital goods and services over the Internet. The company started as a payment platform for Facebook games, but has since shifted to other services, such as MMORPG and browser games, SaaS companies, video streaming, dating sites, and more. In April 2010, Honor Gunday (Onur Sena Gunday) and business partner Vladimir Kovalyov started Paymentwall to help game companies on Facebook to monetize their global traffic. On July 1, 2011, Facebook announced that they would no longer allow any outside monetization providers, at which point Paymentwall pivoted to providing services to non-Facebook games and online dating websites. In 2011, Paymentwall entered into partnership with Alipay in China.