Minted is an online marketplace of independent artists and designers. The company crowdsources art and graphic design through monthly challenges. The public votes for the winning entries, and Minted produces the winning work as stationery, wall art, and decor. Minted was founded in April 2007 by Mariam Naficy to sell high-end lines of stationery and adopted a crowdsourcing model when it realized that designs by independent artists were outselling those of established brands. Minted has raised nearly $90 million from investors, including Norwest Venture Partners, Technology Crossover Ventures, Benchmark Capital led by Peter Fenton, IDG Ventures, Yahoo CEO Marissa Mayer, Yelp CEO Jeremy Stoppelman, and Eventbrite Founders Kevin and Julia Hartz. In 2012, Minted expanded outside of its core stationery market by launching wall art prints and party decor.