M1 Finance is a financial services company that offers a free automated investing platform. The company was founded in 2015 and is headquartered in Chicago, Illinois. M1 Finance's platform allows users to create and manage custom investment portfolios, and offers a range of investment options including stocks, ETFs, and mutual funds. The company has a strong focus on automation and uses technology to streamline the investment process. M1 Finance has raised over $100 million in funding to date, and is considered one of the most innovative companies in the financial services industry.