Forever 21, stylized as FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California. Forever 21 began as the store called Fashion 21 with 900 square feet in Highland Park, Los Angeles, in 1984, and has grown into the clothing lines Forever 21, XXI Forever, Love 21 and Heritage with over 700 stores in the Americas, Asia, the Middle East and the UK.
Forever 21 is known for its fashionable and trendy offerings with very low pricing, while it is an epitome of the rapidly-growing fast fashion industry. The company sells accessories, beauty products, home goods and clothing for women, men and children. The company has been involved in various controversies, ranging from labor practice issues to copyright infringement accusations to religion.