Decision Analyst is a global marketing research and analytical consulting firm that blends qualitative research, survey research, econometrics, and advanced analytics. The company was founded in 1978 by Jerry W. Thomas and is headquartered in Arlington, Texas. Decision Analyst serves a wide range of industries, including automotive, consumer goods, healthcare, retail, and technology. The company has a reputation for innovation and has developed several proprietary research methodologies, including the American Affluence Research Center, the Digital Platform for Surveys, and the Qualitative Research Center. Decision Analyst has offices in the United States, Mexico, and the United Kingdom.