Decision Analyst is an American marketing research and consulting firm based in Arlington, Texas. It also operates the American Consumer Opinion online panel, which is made up of over eight million people.
Decision Analyst provides global research and analytical consulting services to major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.
Decision Analyst was founded in 1978 and is wholly owned by its 150 employees. The firm is headquartered in the Dallas-Fort Worth area in Texas.