Niche is an education technology company that provides information and reviews on K-12 schools, colleges, and neighborhoods. The company was founded in 2002 and is headquartered in Pittsburgh, Pennsylvania. Niche's website allows users to search for schools and neighborhoods based on various criteria, such as location, test scores, and student demographics. The website also features reviews from students, parents, and teachers. In addition to its website, Niche offers data and analytics services to schools and businesses.