BabyList is an e-commerce platform that allows expectant parents to create a registry of items they need for their baby. The company was founded in 2011 by Natalie Gordon and is headquartered in San Francisco, California. BabyList offers a universal baby registry that allows parents to add items from any store on the internet, as well as personalized product recommendations and a cash fund option. The company has raised over $5 million in funding and has been featured in numerous publications, including Forbes, The New York Times, and TechCrunch.