Assurance IQ is a technology-driven insurance company based in Seattle, Washington. The company was founded in 2016 with the goal of making insurance more accessible and affordable for consumers. Assurance IQ offers a range of insurance products, including life, health, and auto insurance, and uses data and analytics to match customers with the best policies for their needs. The company has received recognition for its innovative approach to insurance, and was acquired by Prudential Financial in 2019.