ASICS America Corporation is a subsidiary of ASICS Corporation, a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body". ASICS is known for its technological innovations such as the Gel cushioning system and the Impact Guidance System designed to enhance the foot's natural gait. ASICS America Corporation is responsible for the North and South American markets and has its headquarters in Irvine, California.