Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing solutions, such as private label credit cards, coalition loyalty programs, and direct marketing services, derived from the capture and analysis of transaction-rich data. The company manages loyalty programs for more than 1,000 businesses, across a diverse group of industries, including retail, travel, and hospitality. Alliance Data Systems is headquartered in Plano, Texas, and has offices throughout North America, Europe, and Asia. The company was founded in 1996 and went public in 2001.