Rachel Weingarten

Rachel Weingarten

Rachel Weingarten is a marketing & brand strategist and president of 729.marketing. She’s a pop culture and trends analyst who frequently writes about business and style and the business of style. Rachel’s a sometimes professor, teaching personal branding and the history of beauty culture and cosmetic marketing on the graduate and undergraduate levels. She leads corporate seminars on topics including evolving communication and spirituality in the workplace. Rachel is also the author of three award winning non-fiction books. Tweet with her @rachelcw.

Articles by Rachel Weingarten

Be less boring: Make your resume more like a meme

In 2016, Google Trends — which tracks the popularity of search terms — revealed a somewhat startling statistic.

Communication

6 email mistakes you’re making (and how to fix them)

This article could easily have been called 600 Of the Extremely Annoying Things You Do on Email and Must Stop Immediately, but for the purposes of brevity and clarity, I’ve whittled down the list to six of the worst offenders.

Personal Branding

Men’s grooming for beginners: Why you should pay more attention to your sideburns and stubble

Even if you can’t take time during your day for a quick shave, you probably should spend a few moments thinking about your own grooming game.

Language

Use your grown-up voice! Ditch vocal fry, baby talk or bro-language

The thing is that whether you realize it or not, the way you speak might be alienating others in the workplace or your work orbit.

Books

Not just for the beach: 12 books worth reading this summer

While everyone else is catching up on the latest beach reads (spoiler alert: All the characters in those will reveal a secret past before living happily ever after), you might want to cozy up to something completely different.

Millennials

4 very basic skills you might not have (and how to get them)

The bottom line is, if you’re unable to do something, there are more ways than ever to learn to do them and blow up the notion that an entire generation of people can’t figure out basic skills.

Office Life

How to look and feel comfortable in the office this summer

Worried that you’re going to look like a hot sweaty mess at the office this summer? Fear not. You can look cool, comfortable and in charge without sacrificing your professional edge.

Creativity

How starting a doodling habit could change your life for the better

A new study concluded that adding even short bursts (15-20 minutes) of art or doodling AKA “creative self-expression or art-making tasks” could result in “individuals perceiving themselves as having good ideas and being able to solve problems.”

How To

You’re invited! Now what? Dealing with summer soirees

Work, weddings, barbecues and other summer soirees; the invitations seem to come in fast and furious this time of year. So, do you have to attend just because you’re invited? And more than that, do you have to bring a gift or give a speech? And while we’re at it, when can you beg off?

Work-Life Balance

Should you take Fridays off? The pros and cons of setting up summer hours

Some industries have an unofficial summer Friday policy in which they just aren’t around at all on Fridays from Memorial Day through Labor Day. Before you start your own personal Friday-free policy, consider this first.

Office Life

How to pay attention to the warning signs that you’re acting like a brat

“Anything you can do, I can do better.” Those may be classic lyrics from Annie Get Your Gun, but they also seem to be an underlying theme with a large percentage of people in the workplace.

Productivity

7 career lessons you can learn from TV pilot season

Every year, about this time, the networks announce the new TV lineups and listings of shows that will debut in the fall. And every fall, the majority of those pilots disappear without as much as a whimper. Believe it or not, there are a lot of career lessons to be learned from the best and worst TV pilots.

Words at Work

Old expressions updated for the modern professional

How can you stop using those pesky expressions that mark you as being out of touch? First things first, identify why they’re so annoying.

How To

Use the element of surprise to shake up your job search

Sometimes you really need to change things up if only to alleviate your own boredom with the process. Here are some fun ideas to inspire you while searching for your next gig.

Productivity

What you can learn from IKEA that will make you better at your job

Love them or hate them, chances are extremely good that at some point in your life you’ve bought, assembled or hacked a piece of Ikea furniture. Believe it or not, there is a lot to be learned from the furniture giant.

Work Fashion

Dressing for the office: How cute is too cute?

We all want to personalize our workspaces and make them feel friendlier or funnier, and many of us like to add a bit of quirkiness to the more traditional 9-5 corporate uniform.

Productivity

Maybe it’s not always yes or no: The power of uncertainty

Whether you're too agreeable, or overly disagreeable, maybe it's time to embrace someplace in the middle and give yourself the gift of maybe.

The Whole Human

How to stay humble and sincere when you’re doing really well

In the age of the humblebrag, it can be slightly complicated to know when or how to brag and when to keep your good news to yourself.

Tax Day

Happy Tax Day! Personal finance tips for the financially clueless

How to set a budget, shop smarter and live better without really knowing what you're doing.

Work Fashion

From frocks to socks: Updating your spring work wardrobe

We gathered some of the season’s hottest (and most accessible) trends and ways to update your work or interview style to look seasonal, fresh and always professional.

career change

Overrated and underrated careers (and what you can learn from them)

No matter your current career, you can probably find ways to use your skills in different professional arenas. Even if you love what you do, it might be interesting to challenge yourself to pair your best skills with completely different careers.

Productivity

4 ways to be more formulaic in a good way

Adding as many formulaic activities to your professional life as possible can help with your own formula for success.

Office Life

Why being the backup person at work isn’t such a bad idea after all

There is something to be said for not being the top dog at work. Here are some reasons to celebrate being the backup.

office life

What do you do when your boss, supervisor or work wife gets fired?

What happens if the person you spend most of your days with and confide in at work ends up getting the ax? Here are some tips to help get you through the loss of your boss, work wife or supervisor.

Advice

When to be a lone wolf or choose to work with the herd

We’ve all heard the career tropes about there being no “I” in team and similar. So how do you know when to stick with the rest or when it’s best to strike out on your own?