Rachel Weingarten

Rachel Weingarten

Rachel Weingarten is a marketing & brand strategist and president of 729.marketing. She’s a pop culture and trends analyst who frequently writes about business and style and the business of style. Rachel’s a sometimes professor, teaching personal branding and the history of beauty culture and cosmetic marketing on the graduate and undergraduate levels. She leads corporate seminars on topics including evolving communication and spirituality in the workplace. Rachel is also the author of three award winning non-fiction books. Tweet with her @rachelcw.

Articles by Rachel Weingarten

Office Life

Why being the backup person at work isn’t such a bad idea after all

There is something to be said for not being the top dog at work. Here are some reasons to celebrate being the backup.

office life

What do you do when your boss, supervisor or work wife gets fired?

What happens if the person you spend most of your days with and confide in at work ends up getting the ax? Here are some tips to help get you through the loss of your boss, work wife or supervisor.


When to be a lone wolf or choose to work with the herd

We’ve all heard the career tropes about there being no “I” in team and similar. So how do you know when to stick with the rest or when it’s best to strike out on your own?


Lessons in how to be an overnight success from a 14 time Grammy winner

Bluegrass phenom Dan Tyminski is a testament to the fact that people who seem like overnight successes are anything but. They've been working for this moment their entire lives. It's not their fault you've just noticed.


Beyond stereotypes: An interview with Native American designer Bethany Yellowtail

As a Native American woman, designer Bethany Yellowtail, of B. Yellowtail, also struggles with reaching acceptance and respect for both her culture and designs. She spoke with Ladders about trying to make her way as a female entrepreneur bootstrapping her business and smashing stereotypes on a daily basis.

How To

Learn to successfully ask for and process advice

No matter how much of an expert of you are in your chosen career, sometimes you need outside perspective. Here's how to get the advice you want and need.


From Negan to Voldemort: Career lessons from classic celluloid baddies

Why are awful fictional characters so incredibly appealing? And more than that, is there anything we can actually learn from them?


Olympians with side hustles

If you’ve been breathlessly watching the dispatches from the Winter Olympics in PyeongChang, South Korea, you’ve noticed a lot of athletes on top of their winter sports game.


How to recover from the worst Monday (or week) ever

We all have them. Those days that are so horribly challenging that we wonder if we’ll ever fully recover. Before you give up though, consider this; some of history’s most famous winners were first losers.


Sarcasm vs. humor in the workplace

A rabbi, a priest, an imam, and a porn star walk into a bar … if you think a joke with that intro counts as appropriate workplace humor, you probably haven’t been paying enough attention. So, what does count as the right kind of humor and is sarcasm every an appealing option?


7 ways to conquer pre-interview jitters

How should you conquer your pre-interview nerves? Being prepared in advance is more than half the battle.


Success lessons from underdogs

If the Super Bowl taught us anything, it’s that the guys with the fanciest jerseys and supermodel wives, don’t always win. Make no mistake about it though, the other guys don’t always win either, but there are lessons to be learned from the underdogs in the equation.


27 tips to be a better public speaker

Stand in front of a room full of people and lead a meeting with confidence. Here's how to get past the dread and anxiety that comes with public speaking.


Side hustle wisdom: What works and what to watch out for

Over the past few years, we’ve been hearing everyone from moonlighting CEOs to short order cooks refer to their bonus gigs as side hustles. So, what exactly are they?


3 things to consider before making a referral

In addition to knowing when and why to make a referral or casual introduction, it’s also important to think about the potential fallout.


Career and confidence lessons from popular TED talks

I’m almost sure that this winter will ultimately be scientifically proven to have been at least 400 times longer than the average winter.

Blockchain, Bitcoin, cryptocurrency and all the things we think we know, but are probably faking



Upgrade your tech game

It’s a good idea to update your tech on a regular —though preferably non-obsessive — basis. Here’s why it's important for your career.


Stop spending so much!

We’re spending too much money, and part of the reason is that it’s just so incredibly easy to buy things. Here's how to make it harder on yourself.


How to re-embrace face-to-face instead of virtual everything

We can all agree that socializing in person is important, but increasingly difficult and confusing after all that screen time. Here are some things to help socialize successfully.


How to fall back in love with your career

As we inch closer to Valentine’s Day, there’s so much pressure to be publicly in love. If you stop to think about it, one of the most important relationships in your life is with your career. So, how can you fall back in love with the job you spend nearly every day of your life working at or thinking about?


18 ways to be more productive in 2018

It’s a few weeks into a brand-new year and chances are good you’ve already tossed your resolutions by the wayside and are slipping back into your old ways. Fear not! We’ve come up with 18 ways to inspire you to reclaim your productivity in the coming months.


4 ways to add more meaning to your day, life & career

When your enthusiasm flags and every day feels as blah as the one that came before, how can you find ways to add meaning to your day, much less your life or career?

Job search

6 things recruiters are looking for in 2018

In the sometimes dog-eat-dog world of job hunting, you have to create a version of yourself that both highlights your skills and jumps off the screen of recruiters. These are some of the skills recruiters will be actively seeking in potential candidates.


9 ways to make your cold emails more successful

The perfect letter of introduction is hard to come by, and even harder to write. Why it’s important to craft one and what to include or leave out.