Overview
The Project Manager, Marketing for Clinical Trials and Research Studies reports to the Associate Director of Community Engagement and Participant Recruitment. This position will support strategic efforts to increase awareness, visibility, and participation in clinical research through targeted marketing and communications initiatives. This role will manage service requests for marketing support, develop and implement data-informed marketing strategies, and evaluate campaign performance to optimize outreach and impact.

The position will serve as a key liaison among research leadership, faculty, communications, and operational teams, ensuring cohesive, compliant messaging about clinical trials and research opportunities. The Project Manager will also collaborate closely with the Participant Recruitment Program Manager to align marketing efforts with recruitment and study activation goals.

The ideal candidate will bring expertise in marketing strategy, project management, and data analysis, with a strong understanding of the clinical research environment and the importance of inclusive engagement in clinical trials.

Position Focus

This position focuses on the design, execution, and evaluation of marketing strategies that promote clinical trials and research participation across all communities. The Project Manager will lead data-driven marketing and communication initiatives to support institutional goals related to visibility, enrollment, and stakeholder engagement.

The role requires collaboration with internal and external partners to ensure consistent, accurate, and ethical messaging about research opportunities. The Project Manager will also work closely with the Participant Recruitment team to align communication strategies with study activation and recruitment workflows, ensuring marketing efforts directly support research success. Principal responsibilities include:

Strategic Marketing Management:

• Develop and execute comprehensive marketing strategies that promote clinical trials and research opportunities.
• Manage and prioritize service requests for marketing and communications support.
• Collaborate with faculty and study teams to develop tailored materials and messaging that align with institutional priorities.
• Ensure all marketing materials and communications meet compliance, ethical, and regulatory standards for clinical research.
• Work in coordination with the Participant Recruitment Program Manager to integrate marketing strategies into broader recruitment and operational planning.

Community Engagement & Outreach:

• Support the Associate Director in building relationships with community stakeholders, healthcare organizations, and advocacy partners to expand awareness of clinical trials and research studies.
• Plan and oversee outreach campaigns, events, and digital initiatives that foster community trust and engagement.
• Develop culturally responsive and inclusive communications to reach all populations.
• Represent the program at community events and facilitate educational activities to promote clinical research participation.

Data-Driven Strategy & Evaluation:

• Implement and manage analytics tools and dashboards (e.g., Salesforce, OnCore, REDCap, Beatrix) to track engagement, communications, and marketing performance.
• Monitor key performance indicators (KPIs) to assess campaign reach, engagement, and conversion metrics.
• Prepare reports and presentations on marketing and outreach effectiveness for leadership and stakeholders.
• Use data insights to inform future strategies, optimize resource allocation, and enhance program outcomes.

Dissemination & Implementation:

• Collaborate with the Dissemination and Implementation leadership team to coordinate efforts that communicate research findings to stakeholders and the public.
• Support the translation of research outcomes into accessible formats for community and institutional audiences.
• Facilitate internal communication across teams to ensure consistent and timely dissemination of updates, campaigns, and results.

Other Duties:

• Provide project management and coverage support as needed across related areas of the recruitment and marketing portfolio.
• Perform additional duties as assigned to support research communication and outreach goals.

Required Skills and Abilities

1. Strong organizational and communication skills. Excellent project management, communication, and stakeholder engagement skills.

2. Proficiency in digital marketing, CRM platforms, and social media strategies for clinical trial recruitment. Strong understanding of regulatory and compliance requirements for clinical trial recruitment and marketing.

3. Comfortable working with all communities and in both office and community settings. Experience working with the community in a healthcare or research setting.

4. Proficiency in Microsoft Office or Google Suite and willingness to learn platforms like Salesforce, REDCap, or CRM tools.

5. Expertise in data analysis, performance evaluation, and marketing metrics to assess outreach effectiveness.

Preferred Education and Experience

5+ years of experience in project coordination, marketing, community outreach, or a related field

Principal Responsibilities

1. Manage the ongoing updating of the Yale Center for British Art's website. Partner with content providers to gather website proposals and modification requests.
2. Serve as project manager and/or coordinator and leader for digital projects. Serve as liaison to other departments on all communications related to institution's website and digital projects.
3. With a keen understanding of the multiple audiences and contributing Center departments involved, lead the strategic planning for any changes to the Center's website (britishart.yale.edu). Identify and engage internal stakeholders; research and contract with outside resources; ensure scope and approval criteria are defined and documented, and expectations are fully managed for all digital projects.
4. Design and develop systems to manage web projects from inception to completion. Prioritize multiple web proposals and requests, document progress and approvals, and manage requests effectively while meeting deadlines and collaborating with outside contractors, Information Technologies, and appropriate department liaisons.
5. Serve as representative of the YCBA and its web presence on various committees in the museum and across campus. Exchange best practices and ideas with colleagues on campus and in the museum and education fields.
6. Generate analytical reports on web metrics to share with administration and to inform ongoing decision making, both short and long-term. Work with partners to ensure web-based information is archived for future needs and reference.
7. Manage informal and formal resolution processes and voluminous correspondence. May supervise the work of students. 8.May perform other duties as assigned

Required Education and Experience

Bachelor's degree in a related field and 4 years of related experience or equivalent combination of education and experience.

Required License(s) or Certification(s)

Required License(s) or Certification(s):

Physical Requirements

Physical Requirements:

Job Posting Date
09/18/2026

Job Category
Professional

Bargaining Unit
NON

Compensation Grade
Administration & Operations

Compensation Grade Profile
Supervisor; Senior Associate (23)

Salary Range
$65,000.00 - $101,000.00

Time Type
Full time

Duration Type
Staff

Work Model
Remote