The Marketing Analytics and Technology (MAT) team is an enabling function that sits within the broader Marketing, Analytics & Customer Experience (MACX) team and supports our Marketing Business Units and Activation teams and thereby the Chief Product Officers. MAT is responsible for enabling data-driven decision-making and optimizing marketing operations through technology solutions. The team partners closely with Marketing, Product, and Technology stakeholders to deliver scalable platforms, actionable insights, and process improvements. 

The Marketing Operations Product team within MACX is hiring a Business Analyst & Project Manager to support the Adobe Workfront Project Team. This role will report directly to the Marketing Operations Product Lead, with a dotted-line reporting relationship to the Senior Adobe Workfront Product Owner. The role will serve as a critical liaison between our Marketing Process Owners, Business Teams, and Development Teams, ensuring seamless translation of business needs into actionable technical requirements. The work will span across business analysis, project management, and operational support for Adobe Workfront.

Key Responsibilities

Business Analysis 

• Collaborate with stakeholders across the organization to gather, analyze, and document business requirements. 

• Function as a liaison between Marketing operations and technology to translate and support smooth interactions across both teams for successful collaboration. 

• Develop functional specifications, use cases, workflow diagrams and support documentation. 

• Conduct gap analyses and feasibility studies to support strategic decisions. 

• Work with Process Excellence partners to identify opportunities for process optimization, operational efficiency, and improved user adoption across marketing workflows.  

• Establish and support governance standards, ensuring platform utilization aligns with organizational policies, compliance requirements, and best practices. 

• Develop and communicate reporting insights, performance metrics, and recommendations to support data-driven decision making and leadership visibility.

Project Management

• Lead end-to-end project delivery using Agile, Waterfall, or hybrid methodologies.

• Define project scope, goals, deliverables, timelines, and resource plans.

• Monitor project progress, manage risks, and ensure timely delivery.

• Facilitate meetings, status updates, and stakeholder communications.

• Serving as the Adobe Workfront Project Manager, overseeing planning, execution, and delivery of Workfront initiatives.

• Gathering and documenting business requirements and use cases from Marketing Process Owners and Business Teams.
  

Cross-Functional Collaboration

• Act as a liaison between Marketing operations, IT, Marketing technology and key stakeholders across the enterprise.

• Translating business needs into clear, actionable requirements for development teams ensuring alignment between business goals and technical solutions.

• Supporting access management processes, ensuring appropriate user provisioning and deprovisioning.

• Maintaining and updating the Adobe Workfront User SharePoint site with training materials, documentation, and access resources.

• Providing Q&A support to product users and interfacing with shared support teams for issue resolution.

• Assisting in developing and delivering training sessions for new and existing Workfront users and promoting adoption of Workfront best practices across team

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• Eight to ten years of experience in project management activities
  

Strongly Preferred Qualifications

• Familiarity with Adobe Workfront and Jira

• Experience supporting enterprise workflow platforms and marketing operations

• Demonstrated ability to work independently, navigate ambiguity, and deliver results

• Strong written and verbal communication skills for effective stakeholder management and documentation

• Demonstrated influence without authority

• Adept at stakeholder engagement, consensus-building, and conflict resolution

• Excellent communication, problem-solving, and organizational skills.
  

Additional Skills/Qualifications

• Experience in Marketing operations and project management solutions such as Adobe Workfront. 

• Experience with SharePoint site management and user access controls 

• Knowledge/training equivalent to at least one advanced certification in Agile or project management methodologies 

• Familiarity with data visualization tools (e.g., Tableau, Power BI). 

Location expectations:
This role requires working from a U.S. Bank location three (3) or more days per week.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00