The Website & Analytics Specialist assists in managing, measuring, and improving our digital experience. This role combines website administration, user experience analysis, SEO, testing, and performance reporting. It protects the usability and health of the USO website, evaluates enhancement requests, identifies optimization opportunities, and turns digital data into clear recommendations for Marketing leadership and other stakeholders.
Principal Duties and Responsibilities (*Essential Duties) - Manage website content, governance, health checks, audits, and enhancement requests.*
- Monitor website accessibility, SEO, usability, and overall performance.*
- Support information architecture and user experience improvements.*
- Build and maintain dashboards for website, email, social media, CRM, and campaign performance.*
- Analyze audience behavior, engagement, conversion, and content performance.*
- Support A/B testing and other digital experimentation.
- Translate data into clear recommendations that improve audience engagement and mission outcomes.*
- Partner with Marketing, Communications, Programs, Fundraising, and Digital teams on optimization opportunities.
- Other duties as assigned.
- This is an in-person position located in Arlington, VA.
Job Specifications - Bachelor's Degree in Marketing, Communications, or a related field.
- 5 or more years experience managing content and workflows within a content management system. Preferred experience working in a nonprofit, mission-driven, or distributed organization.
- Hands-on experience with Google Analytics 4. Preferred experience with Sitecore.
- Prefer experience with Salesforce or Salesforce-integrated digital experiences.
- Experience using Semrush for SEO research, monitoring, and reporting.
- Prefer experiences in supporting website redesigns, migrations, or major digital transformation initiatives.
- Experience with a heatmapping or behavioral analytics platform, such as Microsoft Clarity or Hotjar.
- Experience creating dashboards, recurring reports, and actionable performance insights.
- Understanding of website usability, information architecture, accessibility, SEO, and conversion optimization.
- Prefer experiences with A/B testing or experimental platforms.
- Ability to communicate technical and analytical findings to nontechnical stakeholders.
- Strong attention to detail and ability to manage multiple website requests and priorities.
- Must be a strong advocate of the USO's mission.
Details - The salary range for this position is $72,000 -$94,500.
- To support pay transparency, this posting includes the anticipated base salary range for this role. Compensation is determined based on several factors including geographic location, relevant experience, specialized skills, certifications, and overall alignment with the position requirements. Our compensation practices are designed to ensure market competitiveness and internal equity across roles and levels.
- This is an in-person position located in Arlington, VA.
- Resume and cover letter are required for full consideration.
- Background check • education, criminal and driving required.
- The statements contained herein describe the scope of the responsibility and essential functions of this position but should not be considered to be an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.
If that's not enough to convince you, here are some
direct quotes from employees: - The organization truly cares about the people who work here.
- There is great consideration given and extended in the following areas: organizational core values for all, work-life balance, impact we can actually see (and even experience as a staff member- the feeling of making an impact is priceless), autonomy with respect to current position within the organization.
- Everyone is friendly and easy to talk to. We collaborate well together and share ideas and interests to create fun activities for our overall goal in the community. I couldn't think of a better organization to work for.
- The mission alone provides a positive and meaningful purpose, where people should want to work and be a part of. Most of the people who work for the USO and volunteer for the USO have giving hearts and want to make a difference. This also makes the organization a place where people would want to work.
- The mission and opportunities to make a Difference are amazing. There is no doubt that the USO is one of the most forward-facing, frontline serving nonprofits that I know of.
