General Motors

Web Operations Lead

General Motors$90K — $120K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 5+ years in web operations, digital marketing, or web project management.
  • Expertise in managing complex, multi-region websites through content management systems.
  • Strong knowledge of web operations, digital workflows, and governance models.
  • Excellent organizational skills for managing multiple projects simultaneously.
  • Detail-oriented with a process-driven mindset.
  • Strong communication skills to collaborate across teams and time zones.

Responsibilities

  • Maintain and improve global web processes and governance frameworks.
  • Identify inefficiencies and recommend solutions for operational enhancements.
  • Partner with diverse teams for the execution of web initiatives.
  • Ensure consistency and accessibility across all web content and digital experiences.
  • Manage multiple projects with strong prioritization and communication.
  • Support structured workflows and content controls across global sites.
  • Collaborate with teams to enhance web performance and operational efficiency.

Benefits

  • Hybrid work model allowing flexibility in work location.
  • Eligibility for relocation benefits.
Full Job Description
Job Description

The Web Operations Lead will lead and optimize global web operations, ensuring consistency, quality, efficiency, and strong governance across all digital properties. This role is responsible for building scalable operational practices that support a complex, multi-region web ecosystem while enabling teams to deliver high-quality digital experiences with speed and accuracy.

This role is ideal for someone who thrives in a fast-paced environment, can balance strategic process ownership with day-to-day execution, and brings strong expertise in content management systems, digital workflows, and cross-functional coordination. The Web Operations Manager will serve as a key operational partner across marketing, product, analytics, design, engineering, and agency teams, helping align priorities, improve ways of working, and reduce friction across the web delivery lifecycle.

Success in this role requires a strong mix of operational discipline, problem-solving, and collaboration. The Web Operations Manager will identify opportunities to improve processes, strengthen governance, support quality assurance, and help ensure web content and experiences are launched and maintained in a consistent, efficient, and brand-aligned way at scale.

Key Responsibilities
  • Global Web Processes - Maintain and improve global web processes, standards, governance models, and operational frameworks.
  • Operational Improvements - Identify inefficiencies, recommend solutions, and implement process enhancements across teams and regions.
  • Cross-Functional Coordination - Partner with marketing, design, product, engineering, analytics, and agency teams to ensure smooth execution of web initiatives.
  • Quality Assurance - Ensure accuracy, consistency, accessibility, and brand alignment across all web content and digital experiences.
  • Project and Task Management - Manage multiple concurrent tasks, deadlines, and stakeholders with strong organization, prioritization, and communication.
  • Web Governance - Support structured workflows, publishing standards, and content controls across global and regional sites.
  • Performance Optimization Support - Collaborate with cross-functional partners to support improvements in web performance, usability, and operational efficiency.


Required Skills and Experience
  • Bachelor's degree required.
  • 5+ years of experience in web operations, digital marketing, web production, web project management, or a related field.
  • Expertise with content management systems and the ability to manage complex, multi-region websites.
  • Strong understanding of web operations, digital workflows, and governance models.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously.
  • Detail-oriented, process-driven, and comfortable working in a structured environment.
  • Strong communication skills and the ability to collaborate effectively across teams, functions, and time zones.
  • Experience supporting global websites or multi-market digital ecosystems.


Preferred Qualifications
  • Adobe Experience Manager (AEM) experience strongly preferred, including familiarity with components, templates, workflows, and publishing.
  • Experience with Adobe Analytics, Adobe Target, or similar analytics and personalization tools.
  • Familiarity with SEO best practices, web accessibility, or tag management.
  • Experience driving operational improvements across distributed or global teams.

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ

Similar Jobs

More Jobs at General Motors

More Information Technology Jobs

Find similar Web Operations Lead jobs: