About the Role:Dashing Diva is seeking a Web Designer who combines strong visual design skills with hands-on front-end development and fluency with AI-assisted design and coding tools. This is not a traditional web designer role - we need someone who can use AI tools such as Claude, Cursor, Figma AI, and similar platforms to prototype, build, and optimize at a pace that matches our growth.
You will own the design, development, and ongoing optimization of DashingDiva.com - our direct-to-consumer storefront and the brand's digital flagship.
This role sits within the Creative team and works closely with the Sr. Art Director (Retail/Print), Sr. Designer (UX/UI), and the Marketing team. You will take direction from the Creative Director and collaborate with the Ecom/Media team on conversion optimization and performance.
What You Will Do:Website Design & Development- Own the full redesign and ongoing evolution of DashingDiva.com - from wireframes through production code.
- Build responsive, high-performance pages using Shopify (Liquid), HTML/CSS/JavaScript, and AI-assisted coding tools.
- Design and implement product detail pages (PDPs) that showcase 300-500 SKUs across five product franchises with rich imagery, video, and UGC integration.
- Create landing pages for product launches, seasonal campaigns, IP collaborations, and promotional events.
- Implement and maintain the site's visual design system - ensuring consistency across all pages, emails, and digital touchpoints.
AI-Assisted Design & Prototyping- Use AI tools (Claude, Cursor, Figma AI, Midjourney, v0, and similar) to rapidly prototype page layouts, generate component code, and iterate on design concepts.
- Build and maintain a library of reusable, AI-generated components and templates that accelerate production across the site.
- Leverage AI for image optimization, asset generation, and content personalization where applicable.
- Stay current on emerging AI design and development tools; evaluate and recommend new tools to the team.
Conversion & Performance Optimization- Partner with the Ecom/Media team to optimize site speed, conversion rates, and user experience.
- Design and execute A/B tests on key pages (homepage, PDPs, collection pages, cart/checkout flow).
- Analyze site performance data (GA4, heatmaps, session recordings) and translate insights into design improvements.
- Ensure all pages meet Core Web Vitals standards and are optimized for mobile-first browsing.
Cross-Functional Collaboration- Coordinate with Sr. Designer on UX/UI direction and design system alignment.
- Work with the Sr. Art Director/Creative Director to ensure retail/print brand identity translates cohesively to digital.
- Support the Marketing team with campaign landing pages, email template design, and CRM creative as needed.
- Collaborate with the offshore production pod on asset preparation and delivery for the site.
What We're Looking For:Required- 3-5 years of experience in web design with hands-on front-end development (HTML, CSS, JavaScript).
- Strong portfolio demonstrating both visual design and functional web builds.
- Proficiency with Shopify (Liquid templating) or a comparable e-commerce platform.
- Demonstrated use of AI-assisted design or coding tools (Claude, Cursor, GitHub Copilot, Figma AI, v0, or similar).
- Proficiency in Figma for design collaboration, wireframing, and handoff.
- Experience with responsive design, mobile-first development, and cross-browser compatibility.
- Understanding of UX principles: information architecture, user flows, accessibility (WCAG), and conversion-focused design.
- Comfortable working with analytics tools (GA4, Hotjar, or equivalent) to inform design decisions.
Preferred- Beauty, CPG, or fashion ecommerce experience - understanding of PDP best practices, visual merchandising, and seasonal campaign cycles.
- Experience with AI image generation tools (Midjourney, Firefly, DALL-E) for creating or enhancing web assets.
- Familiarity with email/CRM design (Klaviyo or similar).
- Motion/animation skills (CSS animations, Lottie, lightweight video integration).
- Experience managing or coordinating with offshore design/production teams.
- Bilingual Korean-English is a plus, but not required.
You'll love working at Dashing Diva because:- Great work environment to grow and learn new skills
- We are collaborative and work closely with each other
- We give everyone a chance to be creative and value input and feedback
- We participate in fun events like Beautycon, NYFW
- In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
- Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!
Compensation Range: $80,000 - $100,000 annually
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