Wealth Sales Director (Wholesaler)

Sun Life Financial, Inc.

$110K — $180K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of IIROC/FSB/MFDA/MGA sales experience required
  • University degree or equivalent industry education
  • Proven success in achieving sales targets
  • Strong communication and relationship-building skills
  • In-depth knowledge of mutual funds and investment markets
  • Ability to respond quickly to industry changes
  • Bilingual in English and French is mandatory
  • Relevant certifications (CFA, PFP, CFP, CIM) are advantageous

Responsibilities

  • Conduct face-to-face meetings with financial advisors and brokerages
  • Achieve sales targets for products by leveraging existing and new relationships
  • Develop and execute an exceptional advisor experience through meetings and seminars
  • Promote Sun Life Global Investments within the financial community
  • Create and implement a comprehensive territory coverage plan
  • Develop a strategic business plan to enhance market share
  • Identify sales opportunities through new partnerships and monitor market trends

Benefits

  • Competitive salary with performance-based bonuses
  • Sabbatical program offering up to 6 weeks off every five years
  • Focus on sustainability with a plan aimed at financial security and health
  • Recognition as one of the Best Workplaces in Canada
  • Hybrid work model offering office and virtual flexibility
Full Job Description
Job Description:

We have a fantastic opportunity for a driven and ambitious sales leader to drive results with one of the most forward-looking asset management firms in Canada.

This external role works within wealth distribution under the brand of Sun Life Global Investments.

Sun Life Global Investments brings together the strength of Sun Life Financial with best-in-class asset managers from around the world to offer a line-up of unique world class investment solutions.

We offer a competitive base salary along with an aggressive variable compensation plan that rewards performance based on the achievement of outstanding sales results.

What will you do?
  • Conduct face to face meetings with key IIROC / Full-Service Brokerage, MFDA, and MGA advisors and team members - including but not limited to providing thought leadership, practice management and portfolio analysis promoting SLGI's product line-up.
  • Achieve sales targets for all products (mutual funds, segregated funds, annuities) by leveraging your established relationships while prospecting for new advisor relationships.
  • Develop and execute on an unmatched advisor experience conducted via sales meetings and investor seminars.
  • Represent and promote Sun Life Global Investments in the local financial community by developing strong business relationships with advisors and industry associations.
  • Create and implement a thorough territory coverage plan.


Business Sales Strategies
  • Develop and execute a strategic business plan to achieve sales results and increase market share.
  • Identify sales opportunities through new or existing partnerships.
  • Monitor market trends, competitive landscape, and industry developments to inform sales strategies and identify new business opportunities.


Teamwork & Leadership
  • Provide leadership to your team consisting of the Wealth Sales Representative and Wealth Sales Coordinator
  • Cultivate a positive and collaborative team environment within regional and national team.
  • Work with Regional Vice President, and fellow Wealth Sales Directors to define, promote and share best practices.


What motivates you?
  • You obsess about helping investment advisors, listen, engage and act for their benefit.
  • You think big, with curiosity to discover ways to use your agile approach and enable positive business outcomes.
  • You thrive in teams and enjoy getting things done together.
  • You take ownership and build solutions, focusing on what matters.
  • You do what is right, work with integrity and speak up.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.


What do you need to succeed?
  • Minimum 3 to 5 years of IIROC/FSB/MFDA/MGA industry sales experience
  • University Degree or equivalent industry education
  • Proven track record of achieving sales targets and growing market share
  • Strong communication, presentation, and relationship-building skills
  • Strong knowledge of mutual funds, investment products, and financial markets
  • Extensive knowledge of Wealth Management industry and the competitive landscape
  • Ability to think and respond quickly, able to adapt to change within a rapidly growing and complex area of personal financial services
  • Bilingualism (French, English, both oral and written) is required for the frequent interactions with English and French-speaking colleagues or internal partners across Canada.
  • Chartered Financial Analyst (CFA), Professional Financial Planner (PFP), Chartered Financial Planner (CFP) or Chartered Investment Management (CIM) designations are an asset


What's in it for you?
  • Competitive salary and bonus structure influenced by market range data.
  • Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years.
  • Anchored to our Purpose, our Sustainability Plan has three pillars which represent the areas where we have the greatest opportunity to drive positive impact in society: increasing financial security, fostering healthier lives, and advancing sustainable investing.
  • We are proud to be on the 2024 Best Workplaces in Canada list by Great Place to Work.
  • We're also listed as one of the Best Workplaces for Women and Best Workplaces with Most Trusted Executive Teams.


The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:
110,000/110 000 - 180,000/180 000

Job Category:
Sales - SIP

Posting End Date:
22/07/2026

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