JOB SUMMARYThe VP, Social Media will own Spectrum's full social ecosystem across Internet, Wireless Mobile, and Spectrum Streaming TV strategy, creative, community, influencer, paid, and real-time engagement. This leader will function as a true enterprise executive-shaping brand narrative, driving measurable business outcomes, and building the team and infrastructure to win across an increasingly fragmented platform landscape.
MAJOR DUTIES AND RESPONSIBILITIES - Define and lead Spectrum's social vision across all business verticals, positioning the brand as a cultural and category leader.
- Build integrated social strategies and measurement frameworks that connect investment to full-funnel business outcomes, including awareness, affinity, acquisition, retention, and efficiency.
- Set performance goals tied to business KPIs, lead executive reviews, and provide forward-looking strategic recommendations based on trends, platform shifts, and audience behavior.
- Build, scale, and develop a high-performing social organization across strategy, creative, community, influencer, and channel operations, while fostering a culture of accountability, innovation, and excellence.
- Partner closely with executive operational leadership, overseeing social-first storytelling, scalable content ecosystems, and brand voice across proactive and reactive engagement, ensuring content is platform-native, high quality, and aligned to brand standards.
- Lead influencer, creator, paid social, and agency partner strategy to maximize cultural relevance, advocacy, and business impact, while integrating social with sponsorships, media, attribution, targeting, and performance marketing.
- Drive company-wide executive social council and oversee cross-functional working groups. Lead integrated acquisition strategies including drive-online, drive-to-store and drive-to-call initiatives.
REQUIRED QUALIFICATIONS Required Skills/Abilities and Knowledge
- Progressive leadership in social media, brand strategy, or integrated marketing-with significant time spent operating at or near the enterprise level
- Proven track record of building and leading large, cross-functional social organizations within major consumer brands, telecommunications, technology, or entertainment companies
- Expertise on the impact of social on AI Search / AEO
- Deep command of owned, earned, and paid social-not just as a practitioner, but as a strategist who connects social investment to business outcomes
- Sophisticated fluency in social analytics, attribution, and audience intelligence; you make decisions with data and articulate them with clarity
- Proven experience building influencer and creator programs that go beyond vanity metrics
- Executive presence and communication skills that command a boardroom and inspire a team
- Experience managing complex, multi-agency ecosystems with the judgment to know when partners are adding value and when they're not
- A genuine pulse on culture-you understand how platforms evolve, how audiences behave, and where the next moment is coming from.
- Ability to lead large change, complex projects and initiatives, foster teamwork, and build a strong culture of collaboration
Required Education - Bachelor's Degree required; advanced degree a plus in related field
Required Related Work Experience and Number of Years - Marketing experience - 15+
- Social Media experience - 15+
- Leadership Experience - 10+
- Must have experience managing outsourced agencies, vendors and distributed teams.
PREFERRED QUALIFICATIONS Preferred Skills/Abilities and Knowledge
- Combines creative instinct with analytical discipline and the operational authority to lead a complex organization. Should be as comfortable shaping a brand narrative as they are digging into attribution data or presenting a quarterly business review to the C-suite.
- Sets the vision, builds the systems, and holds the standard-understands that social is no longer a channel but a strategic asset, and has depth of experience
WORKING CONDITIONS - Standard Office environment
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XMK110 2026-75659 2026
