Synchrony

VP, Relationship Manager - Ashley

Synchrony • $110K — $185K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 8+ years in client relationship management or business development in financial services; 12+ years in lieu of a degree.
  • 5+ years managing complex programs or client portfolios with cross-functional dependencies.
  • Proven ability to build strategic relationships and achieve measurable results in decentralized environments.
  • Strong knowledge of retail credit, merchant economics, and consumer financing.
  • Proficient in analyzing business performance metrics and translating insights into strategies.
  • Excellent presentation and executive communication skills.
  • Flexibility to travel for business as required.

Responsibilities

  • Lead strategic planning and execution for the Ashley licensee portfolio to drive growth.
  • Cultivate relationships with key partners and corporate leaders to align on business goals.
  • Serve as a trusted advisor, facilitating quarterly business reviews to share program insights.
  • Develop business strategies for market growth, focusing on underpenetrated areas.
  • Collaborate cross-functionally to resolve operational issues and meet partner expectations.
  • Leverage data analytics for informed decision-making and risk management.
  • Support the onboarding process, marketing integrations, and credit program adoption.

Benefits

  • Flexible work options, including remote and in-office opportunities.
  • Engagement in regular business meetings, training, and culture events.
  • Professional development through exposure to cross-functional teams and strategic initiatives.
  • Opportunities to drive growth in a decentralized retail ecosystem.
Full Job Description
Role Summary/Purpose:

The VP, Relationship Manager for the Ashley Licensee Network will serve as a senior leader responsible for managing and expanding Synchrony's partnership with Ashley's independently owned retail licensees. This leader will drive growth strategies, optimize program performance, and deepen strategic engagement through portfolio oversight, client advocacy, and business development. The role requires strong relationship management experience, financial acumen, and comfort navigating a complex, decentralized retail ecosystem.

This individual will collaborate closely with Ashley corporate leadership, internal cross-functional teams (Client Services, Risk, Marketing, Product, and Legal), and independent licensee owners to drive strategic initiatives, solve partner challenges, and grow Synchrony's footprint across underpenetrated markets. The ideal candidate is a commercially driven, data-oriented leader with a proactive and relationship-first mindset.

Essential Responsibilities:

  • Lead strategic planning, engagement, and execution across the Ashley licensee portfolio, driving growth and profitability.
  • Cultivate relationships with key licensee partners and Ashley corporate leaders to align on business priorities and performance goals.
  • Serve as a trusted advisor, facilitating quarterly business reviews and communicating program performance insights and opportunities.
  • Develop and execute business development strategies to support fragmented market growth and expand Synchrony's presence across new dealers.
  • Collaborate with internal teams to resolve issues, ensure operational excellence, and deliver on partner expectations.
  • Leverage data and analytics to guide decision-making and uncover portfolio trends and risks.
  • Support partner onboarding, marketing integrations, and credit program adoption to drive penetration and volume growth.
  • Represent Synchrony's value proposition through consultative discussions, performance storytelling, and insight-driven recommendations.
  • Maintain adherence to internal program methodology and documentation standards.
  • Responsible for end-to-end ownership of assigned initiatives, including planning, budgeting, reporting, and execution.
  • Perform other duties and/or special projects as assigned.


Qualifications/Requirements:

  • Bachelor's degree with a minimum of 8+ years of experience in client relationship management, account leadership, or business development, ideally in financial services, OR in lieu of a bachelor's degree, 12+ years of experience in Financial Services.
  • Minimum 5 years of experience managing complex programs or client portfolios with cross-functional dependencies.
  • Demonstrated success building strategic relationships and delivering measurable outcomes in a fragmented or decentralized partner environment.
  • Strong understanding of retail credit, merchant economics, and consumer financing.
  • Ability to analyze business performance metrics, identify trends, and translate insights into actionable strategies.
  • Strong presentation, storytelling, and executive communication skills.
  • Ability and flexibility to travel for business as required


Desired Characteristics:

  • Experience with financial planning, process governance, and change management is a plus.
  • Strategic thinker with a bias toward action and a "get-it-done" mindset.
  • Results-driven, collaborative, and comfortable operating in ambiguity.
  • Strong operational acumen with a proactive, problem-solving approach.
  • Exceptional influencing and negotiation skills across internal and external stakeholders.
  • Highly analytical with sound judgment and an ability to simplify complex issues.
  • Familiarity with tools such as Salesforce, Power BI, and MS Office Suite
  • Ability to manage multiple priorities, adapt to shifting needs, and work independently with minimal direction.
  • Superior written and verbal communication skills with a focus on managing partner expectations and delivering high-value engagements.


Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:
  • You must be 18 years or older
  • You must have a high school diploma or equivalent
  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).


Job Family Group:
Sales

About Synchrony

Synchrony (NYSE: SYF) is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. We provide responsible access to credit and banking products to support healthier financial lives for tens of millions of people, enabling them to access the things that matter to them. Additionally, through our innovative products and experiences, we support the growth and operations of some of the country's most respected brands, as well as more than 400,000 small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country's #2 Best Company to Work For® by Fortune magazine and Great Place to Work®.
Learn more about Synchrony
Size
18,000 employees
Market Cap
$14.4 billion
Industry
Net Income
$1.3 billion
Founded
1993
5 Year Trend
+0.7%
NASDAQ

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