VP of Marketing

Tangam Systems

$220K — $260K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of progressive marketing leadership experience, specifically in technology and SaaS sectors
  • Hands-on approach to executing campaigns and managing marketing systems
  • Familiarity with AI-based tools for efficient marketing strategies
  • Experience in organizing User Conferences for customer engagement
  • Proven ability to scale marketing and BDR functions in high-growth settings
  • Demonstrated success in measurable pipeline growth through marketing alignment
  • Strong digital marketing and content strategy skills

Responsibilities

  • Develop and execute strategic marketing plans to support business goals
  • Lead brand management and corporate communications initiatives
  • Plan and execute User Conferences to enhance customer engagement
  • Direct Digital, Event, and Growth Marketing functions for revenue alignment
  • Own lead generation and monitor marketing pipeline contributions
  • Oversee content marketing, public relations, and overall marketing strategy
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
  • Mentor and manage a high-performing marketing team with established KPIs

Benefits

  • Flex time and work-from-home flexibility (3 days/week in office)
  • Perks including standing desks and gaming options in the employee lounge
  • Fitness allowance and comprehensive health benefits
  • Team culture promoting collaboration with stocked kitchen and monthly events
Full Job Description
Vacancy Status

This posting is for a current, full-time opening.

Key Responsibilities (include, but are not limited to):
  • Develop and execute the strategic marketing plan to support overall business goals, product launches, and market expansion
  • Lead brand management, positioning, messaging, and corporate communications
  • Plan and execute User Conferences to deepen engagement with existing customers, drive cross-sell opportunities, and connect new prospects to our existing customer base
  • Direct the Digital Marketing, Event Marketing and BDR/Growth Marketing functions, ensuring alignment with company strategy, sales and pipeline strategy, and revenue targets
  • Own marketing-sourced pipeline contribution, BDR performance, lead generation, and growth KPIs, reporting progress to executive leadership
  • Oversee content marketing, digital / performance marketing, public relations, and event marketing
  • Collaborate with sales, product, and analytics teams to ensure marketing aligns with product roadmaps and business objectives
  • Manage and mentor a high-performing marketing team consisting of Digital Marketing, Event Marketing, and BDR/Growth Marketing resources, establishing KPIs and monitoring performance
  • Conduct market research, competitive analysis, and customer segmentation to inform campaigns
  • Oversee marketing budget, resource allocation, and vendor relationships
  • Ensure consistent brand voice and marketing collateral across all channels and markets

Qualifications & Experience
  • 5+ years of progressive marketing leadership experience, preferably within technology and SaaS industries
  • Hands-on marketing leader with the ability and willingness to execute campaigns, create content, manage marketing systems, analyze performance metrics, and support business development activities as needed
  • Knowledge of and hands-on experience with the new generation of AI based tools
  • Experience organizing User Conferences
  • Proven track record of building and scaling marketing and BDR functions in high-growth environments
  • Demonstrated success in driving measurable pipeline growth and achieving revenue impact through marketing and BDR alignment
  • Strong experience in digital marketing, demand generation, brand development, and content strategy
  • Excellent communication skills, both written and verbal
  • Strategic and analytical mindset, comfortable with data-driven decision making
  • Experience working in global markets and coordinating multi-geography campaigns
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
  • Technical testing may be required


Compensation and Benefits:
  • Total Compensation: $220,000 - $260,000

The salary range shown reflects the company's good faith full target range for this position at the time of posting. The company may update or modify this range at any time and endeavors to keep this posting current. Compensation decisions are based on factors including geographic location, experience, skills, education, and business needs. While the full range is posted for transparency, offers are typically made within the lower to middle portion of the range.
  • Work-life balance: Flex time, work-from-home days (3 days/week in office required)
  • Perks: Standing desks, massage chair, employee lounge with Xbox, Switch & PS4
  • Benefits plan: Fitness allowance, dental/prescription/vision coverage, massage & physio, healthcare spending account
  • Team culture: Fully stocked kitchen, team lunches, monthly events, long-weekend bottle draws

Similar Jobs

More Jobs at Tangam Systems

  • VP of Marketing
    $220K — $260K *
    Waterloo, ON N2J 1A1
    Enterprise Technology
    In-Person

More Enterprise Technology Jobs

Find similar VP of Marketing jobs: