VP of Demand Generation

Deepgram

$130K — $180K *
US-AnywhereRemote in United States
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in B2B SaaS marketing with a focus on growth/demand generation/revenue marketing
  • Experience scaling marketing for developer-focused/API/technical B2B products
  • Proven track record of driving pipeline and revenue in product-led and sales-led environments
  • Experience building and managing AI-native marketing workflows, not just using AI tools
  • Proficiency with modern revenue marketing and analytics stacks (marketing automation, attribution, intent/ABM tooling)

Responsibilities

  • Lead the end-to-end demand generation strategy and grow qualified marketing pipeline
  • Develop a scalable AI-native demand generation system that goes beyond one-off campaigns
  • Focus marketing spend on high-impact areas that contribute to pipeline growth
  • Enhance pipeline efficiency by reducing cost-per-opportunity while maintaining lead quality
  • Run structured experiments quarterly to learn and adapt strategies
  • Collaborate with Sales and RevOps to improve lead-to-opportunity and opportunity-to-closed conversion rates
  • Build and nurture a team of marketing professionals to achieve high-performance goals

Benefits

  • Medical, dental, vision benefits
  • Annual wellness stipend
  • Unlimited PTO and flexible schedule
  • Parental leave and 12 paid US company holidays
  • 401(k) plan with company match
  • Learning and education stipend with opportunities for conferences
  • Mental health support and life insurance plans
Full Job Description
Team Overview

Voice is at an inflection point, and marketing is how the market finds out. This role owns Deepgram's demand-generation engine-the function that turns our voice-AI leadership into qualified pipeline and revenue. You'll lead the strategy, performance, and execution of the company's demand engine across integrated campaigns, paid media, web, events, and field. You'll partner shoulder-to-shoulder with Sales and RevOps on the full funnel, grow and shape your team to accelerate our growth, and report to the CMO. We've got a huge opportunity, especially at the top of the funnel, and you'll lead the charge in grabbing it

Key Goals
  • Own the demand-gen  revenue engine end to end: set the strategy and grow marketing-sourced qualified pipeline
  • Build a repeatable, AI-native demand system that compounds, not a calendar of one-off campaigns and events
  • Concentrate spend where Deepgram wins: lift pipeline contribution from teams embedding voice at scale
  • Improve pipeline efficiency-bring cost-per-opportunity down while holding or improving lead quality
  • Tighten the experiment-to-learning loop: run structured experiments per quarter, each with a documented readout that changes the next bet
  • Partner with Sales and RevOps to lift lead  opportunity  closed-won conversion
  • Build and develop the team: hire, level, and grow an inclusive, high-performing revenue marketing org
  • Stand up attribution and reporting that gives the exec team and board a clear line of sight from spend to revenue

Minimum Skills, Knowledge, & Capabilities
  • Operates AI-native: designs human+AI demand-gen workflows as the default operating mode, not occasional AI use
  • Builds systems that eliminate recurring work (campaign ops, lead routing, reporting) instead of re-solving them every quarter
  • Reasons from first principles: rebuilds a leaky funnel rather than spending more to scale it
  • Sets strategy and direction for a multi-team function and translates company goals into clear direction for the teams below
  • Develops and holds a team of managers and ICs accountable; owns results, hiring, and the bar for the function
  • Owns a budget and allocates it to the highest-leverage bets; goes deep where Deepgram wins rather than wide
  • Turns pipeline and revenue data into a clear, honest narrative for executives and the board
  • Owns the full revenue funnel cross-functionally (Sales, Product, RevOps) - not just top-of-funnel MQLs

Preferred Qualifications (nice-to-have, not required)
  • 12 or more years of experience in B2B SaaS marketing, including senior leadership in growth/demand generation/revenue marketing
  • Has scaled marketing for a developer-first / API / technical B2B product
  • Has driven pipeline and revenue in both product-led and sales-led environments
  • Has built or owned an AI-native marketing workflow or system before, not just used AI tools occasionally
  • Fluency with a modern revenue-marketing and analytics stack (marketing automation, attribution, intent/ABM tooling)

Our Values
  • Be You: bring your whole self and a different perspective; diverse viewpoints make our products better.
  • Be Curious: challenge the status quo, keep learning, and ask 'how might we?' instead of accepting limits.
  • Grow Together: push each other to do great work, treat feedback as a gift, and leave the drama out.
  • Do the Right Thing: act with integrity and candor, assume best intent, choose ethics over expediency.
  • Think Smart. Act Fast.: weigh the high-leverage options, decide, and move; no analysis paralysis.
  • Put the Customer First: listen with empathy, understand their goals, and let their success drive ours.

We know the confidence gap and imposter syndrome can get in the way of meeting great candidates - so please don't hesitate to apply. We'd love to hear from you.

Benefits & Perks*

Holistic health
  • Medical, dental, vision benefits
  • Annual wellness stipend
  • Mental health support
  • Life, STD, LTD Income Insurance Plans


Work/life blend
  • Unlimited PTO
  • Parental leave
  • Flexible schedule
  • 12 Paid US company holidays
  • Quarterly personal productivity stipend
  • One-time stipend for home office upgrades
  • 401(k) plan with company match
  • Tax Savings Programs


Continuous learning
  • Learning / Education stipend
  • Participation in talks and conferences
  • Employee Resource Groups
  • AI enablement workshops / sessions


*For candidates outside of the US, we use an Employer of Record model in many countries, which means benefits are administered locally and governed by country-specific regulations. Because of this, benefits will differ by region - in some cases international employees receive benefits US employees do not, and vice versa. As we scale, we will continue to evaluate where we can create more alignment, but a 1:1 global benefits structure is not always legally or operationally possible.

Backed by prominent investors including Y Combinator, Madrona, Tiger Global, Wing VC and NVIDIA, Deepgram has raised over $215M in total funding. If you're looking to work on cutting-edge technology and make a significant impact in the AI industry, we'd love to hear from you!

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