We9re excited to expand our team with a
VP of Brand Marketing who will play a key role in shaping and growing the Cozy Earth brand across retail, wholesale, and digital channels. This is a highly collaborative leadership role focused on building brand awareness, strengthening customer connection, and ensuring a consistent brand experience across all touchpoints.
Responsibilities:- Lead and evolve Cozy Earth9s overall brand strategy across retail, wholesale, and digital channels
- Partner closely with product, creative, marketing, and leadership teams to ensure consistent brand storytelling and execution across all customer touchpoints
- Develop and lead integrated brand campaigns that support product launches, category growth, and company initiatives
- Help shape how Cozy Earth shows up in the market through partnerships, collaborations, events, and marketing initiatives
- Bring consumer insights and market trends into brand, creative, and go-to-market decisions
- Support the continued growth of Cozy Earth9s loungewear and lifestyle categories while maintaining a strong and cohesive brand identity
- Work cross-functionally with retention, social, PR, influencer, paid media, and digital teams to align brand strategy with channel execution
- Build and lead a high-performing brand marketing team, providing direction, mentorship, and support
- Monitor brand performance, campaign results, and customer feedback to help guide future strategy
- Other duties as assigned
Required Qualifications:- 7+ years of progressive experience in brand marketing, with experience in a senior leadership role
- Experience developing and growing consumer brands within a fast-paced or high-growth environment
- Strong understanding of brand strategy, campaign development, and multi-channel marketing
- Experience working across retail, wholesale, and digital business channels
- Ability to lead cross-functional initiatives and collaborate effectively across departments
- Strong understanding of the lifestyle, apparel, home, or premium consumer space
- Experience building and leading high-performing teams
- Excellent communication, organizational, and project management skills
- Strategic thinker with a hands-on, collaborative approach
Preferred Qualifications:
- Background in apparel, home, lifestyle, or luxury consumer brands
- Experience supporting brand growth through new product launches or category expansion
- Familiarity with influencer, partnership, and community-driven marketing strategies
- Experience working alongside performance or growth marketing teams
Why Join Cozy Earth?
Comprehensive Benefits: Medical, dental, and vision coverage to keep you healthy.
Future Planning: 401K plan to secure your financial future.
Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation.
Wellness Perks: Monthly self-care benefit to support your overall well-being.
Exclusive Discounts: Access generous discounts on all our products.
