Position Summary

We are looking for a VP, Brand & Growth Marketing to build the next generation of Medivant's marketing organization.

This is not a traditional pharmaceutical marketing role.

We are looking for a consumer-minded brand builder who knows how to take differentiated products, create compelling brands around them, generate demand and translate significant marketing investment into measurable growth.

The right person may come from consumer health, wellness, digital health, beauty, fitness, premium consumer products or another high-growth consumer category. Pharmaceutical experience is not required.

What matters is having built brands and knowing how to make consumers care.

Key Responsibilities

Brand Strategy & Growth Leadership

• Build the overall brand and marketing strategy for Medivant's growing Health & Longevity portfolio.

• Develop distinctive positioning and brand identities for individual products and platforms.

• Create consumer demand through digital, social, content, creator/influencer, PR and broader media channels.

• Build and manage performance marketing programs with clear accountability for CAC, conversion, retention and return on marketing investment.

• Develop customer segmentation and messaging that translates product differentiation into compelling consumer benefits.

• Lead product launches from positioning through creative execution and customer acquisition.

• Build an integrated approach across brand marketing and performance marketing rather than treating them as separate disciplines.

• Own marketing analytics, testing and attribution and use data to continuously improve marketing investment.

• Lead website, digital experience, conversion optimization and lifecycle/CRM strategy.

• Select and manage creative, media, PR and other external agencies.

• Build the internal marketing organization as the business scales.

• Establish the long-term brand architecture across Medivant and its growing portfolio of product brands.

• Partner directly with the CEO, commercial leadership and other members of the executive team on growth strategy.

Required

• 18+ years of progressive marketing experience with significant leadership responsibility.

• Experience building or materially scaling a consumer-facing brand.

• Strong experience across both brand building and customer acquisition.

• Hands-on understanding of performance marketing, digital acquisition, social media, creative testing and conversion.
• Experience managing meaningful marketing budgets and making disciplined decisions about where incremental marketing dollars should be deployed.

• Strong understanding of CAC, LTV, retention, conversion and marketing effectiveness.

• Experience successfully launching new products or entering new categories.

• A track record of turning complicated product features into simple, powerful consumer propositions.

• Experience managing agencies as well as building internal teams.

• The ability to operate in a fast-moving entrepreneurial organization where the infrastructure is still being built.

Preferred

• Experience in consumer health, wellness, digital health, fitness, beauty, personal care or premium DTC brands.

Who will be successful Here

We are looking for someone who can move comfortably between strategy and execution.

You should be equally comfortable debating the positioning of a new national brand with the CEO and looking at acquisition data to understand why a particular campaign isn't converting.

You are likely someone who asks:

• Who exactly is our customer?

• Why should they care about this product?

• What makes our proposition meaningfully different?

• How do we turn that differentiation into a brand people remember and ask for?

• Which creative actually changes behavior?

• Where should we spend the next marketing dollar?

• How do we know it worked?

We want someone who is commercially driven, intellectually curious, creative, analytical and comfortable challenging conventional thinking.

Location

Medivant is headquartered in Phoenix, Arizona.

We are open to the right candidate being based elsewhere, but this is not intended to be a purely remote executive role. The person must be willing to spend meaningful time in Phoenix working directly with the leadership and commercial teams.

What We Are Not Looking For

We are not looking for someone whose career has primarily consisted of administering established brands, managing agencies or supporting a traditional pharmaceutical sales organization.

We want a builder.

Someone who can look at a differentiated product, see the possibility of creating a category or brand around it, and then build the engine required to turn that opportunity into meaningful commercial growth.