The Vice President (VP), National Leasing leads the company’s national leasing strategy and execution, driving occupancy, revenue growth, and operational performance across all markets. Serving as the senior leasing authority within field operations, this role partners with Regional Vice Presidents and Divisional Senior Vice Presidents to align leasing initiatives with enterprise goals, inform strategic decision-making, and maximize portfolio performance. The VP leads sales organization development by advancing leasing quality standards, training initiatives, talent development, and continuous performance improvement to build a high-performing national leasing organization.

Responsibilities:

• Leads the development and execution of the company’s national leasing strategy, defining the vision, market positioning, and performance framework for leasing operations across all markets. Uses market intelligence, demand trends, and competitive insights to guide strategic decisions and maintain a strong market position. Measures the effectiveness of leasing initiatives to ensure investments deliver business value and support strategic priorities. Partners with Finance, Revenue Management, and other stakeholders to align occupancy forecasts, revenue projections, and leasing objectives with enterprise growth goals.
• Leads the national leasing team, establishing performance expectations, quality standards, training programs, and sales organization development initiatives to build a high-performing, customer-focused leasing organization. Develops talent and capabilities through coaching and continuous improvement while ensuring strategic initiatives, reporting, and analytics align with divisional needs and enterprise priorities. Partners cross-functionally to coordinate resources, strengthen collaboration, and drive consistent execution of leasing strategies that support occupancy, revenue, and operational excellence.
• Acts as the primary leasing business partner to Regional Vice Presidents and Divisional Senior Vice Presidents, providing strategic insights and recommendations to support decision-making and portfolio performance. Represents the leasing function in senior leadership discussions, ensuring leasing priorities align with business objectives and operational strategies. Proactively identifies trends, risks, and opportunities while fostering strong partnerships across divisional leadership to drive results.
• Owns the strategy and continuous improvement of the resident leasing experience, ensuring a seamless and consistent leasing journey that supports conversion, resident satisfaction, and brand reputation. Identifies and implements enhancements to leasing processes and service delivery across all markets and channels. Leads the evaluation and adoption of leasing technologies to improve operational effectiveness, data visibility, and the overall leasing experience.
• Directs the company’s enterprise pre-leasing strategy for the build-to-rent portfolio, establishing enterprise-wide objectives, performance standards, and operational frameworks. Collaborates with Development and Construction leadership to align pre-leasing activities with asset delivery schedules and optimize revenue generation before homes are completed. Evaluates portfolio performance to identify opportunities that improve conversion, accelerate occupancy, and enhance the financial performance of new communities.

Requirements:

• Bachelor’s degree required
• Minimum ten (10) years of progressive sales and revenue generation experience required
• Minimum seven (7) years of senior leadership experience required
• Leasing, real estate, or property management leadership experience preferred
• Real Estate License may be required based on applicable state regulations
• Deep knowledge of leasing operations, sales strategy, and revenue generation within a large-scale, multi-market residential portfolio
• Demonstrated ability to develop and execute multi-year national leasing strategies informed by market trends, customer demand, and competitive dynamics
• Strong analytical and financial acumen, including expertise in leasing performance metrics, occupancy forecasting, revenue projections, and return-on-investment analysis, with the ability to translate data into strategic business decisions
• Demonstrated experience evaluating, implementing, and optimizing leasing technology solutions to improve operational effectiveness, pipeline visibility, and the resident leasing experience
• Ability to assess and elevate the end-to-end leasing experience, identifying gaps in the prospect and resident journey that impact conversion, satisfaction, and brand perception
• Exceptional communication (written and verbal) and executive influencing skills, with the ability to build trusted relationships and present complex information clearly to senior leadership
• Strong cross-functional collaboration skills, with experience partnering with Marketing, Operations, Pricing, Finance, and Human Resources to align enterprise resources behind leasing priorities
• Proven track record of leading, developing, and holding accountable high-performing teams in a fast-paced, results-driven environment
• Working knowledge of Fair Housing Laws and applicable leasing compliance requirements
• Proficient in Microsoft Office, specifically Word, Excel, and CRM platforms
• Ability to manage multiple strategic priorities simultaneously while maintaining focus on enterprise performance goal

Compensation

The anticipated pay range/scale for this position is commensurate with experience.  Actual starting base pay within this range will depend on factors including geographic location, education, training, skills, and relevant experience.

Additional Compensation

This position is eligible to receive an annual target bonus payment.

Perks and Benefits

Employees have the opportunity to participate in medical, dental and vision insurance; flexible spending accounts and/or health savings accounts; dependent savings accounts; 401(k) with company matching contributions; employee stock purchase plan; and a tuition reimbursement program. The Company provides 9 paid holidays per year, and, upon hire, new employees will accrue paid time off (PTO) at a rate of 0.0577 hours of PTO per hour worked, up to a maximum of 120 hours per year.