VP, Membership & Community

NationSwell

$150K — $160K *
US-AnywhereRemote in United States
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in enterprise business development, account management, or consulting roles with direct sales and renewals ownership
  • Strong track record of developing partnerships and meeting revenue targets
  • Experience crafting go-to-market strategies for new markets
  • Established network of senior leaders in corporate social impact and philanthropy
  • Proven advisor to C-suite executives with strategic insight
  • Excellent facilitation skills to foster engaging discussions
  • People management skills within account servicing teams
  • Comfort with metrics and data-driven decision-making
  • Experience with Salesforce or similar CRM.

Responsibilities

  • Build and nurture a pipeline for new Institutional Members by leveraging personal networks
  • Develop and execute a go-to-market strategy aligned with target segments
  • Establish relationships with key stakeholders to convert prospects into members
  • Accountability for Unit Renewal and Net Revenue Retention goals across a high-value member portfolio
  • Create tailored servicing strategies that align offerings to member priorities
  • Coach and mentor Member Success partners on best practices in enterprise servicing
  • Shape programming and experiences that resonate with members' strategic goals
  • Facilitate both in-person and virtual member events to foster dialogue and insights

Benefits

  • Health, dental, and vision insurance, HSA, and FSA
  • Free memberships to OneMedical, Peloton App One, and Talkspace
  • Flexible paid time off and schedules for work-life balance
  • Paid volunteer time off for causes employees care about
  • Dependent Care FSAs and 16 weeks paid parental leave
  • 401k plan with employer matching contributions
Full Job Description
The Opportunity:

A senior, enterprise-grade growth leader responsible for both driving new membership growth and stewarding and expanding NationSwell's most strategic member relationships. This role blends strategic vision with hands-on execution, holding ownership for prospecting and closing new Institutional Members within an assigned segment, while also serving as Executive Sponsor for a portfolio of senior leaders and working alongside a Member Success lead to jointly manage the full post-sale lifecycle, spanning executive relationship management, renewal and net revenue retention, and organic growth through cross-sell, upsell, and expanded engagement. This role is best suited for a leader who brings an established network of senior-level impact leaders across the corporate, philanthropic, and social sectors, and who can leverage those relationships to open doors for new membership growth while deepening engagement across an existing portfolio.

Serving as the Executive liaison to senior corporate and philanthropic leaders, the VP partners with members as a trusted advisor. They bring discernment, commercial rigor, and creativity to shape high-impact experiences aligned to each member's strategic priorities. This role blends strategic judgment with hands-on execution and is ideal for a leader who thrives at the intersection of relationship depth, business outcomes, and mission-driven work.

With strong executive presence, a refined servicing philosophy, and a proven track record owning and/or contributing towards renewals and expansion, this leader helps elevate both the member experience and NationSwell's long-term revenue durability.

Compensation: The base salary range for this position is $150K-$160K plus commission.

Location: Remote (must be based in the United States).

Key Responsibilities

New Membership
  • Build Pipeline and Win New Institutional Members - Build and nurture a business development pipeline and prospect list for an assigned territory or segment, leveraging personal network along with outbound support and other engagement tactics, to grow NationSwell's Institutional Membership base.
  • Develop Personal Go-to-Market Strategy - Develop and lead execution of a clear strategy for growing membership through direct outreach, marketing, events, and insights, aligned to assigned territory and areas of expertise.
  • Leverage Network to Build Pipeline - Leverage an established network of senior leaders across corporate, philanthropic, and social impact organizations to build relationships with key stakeholders and prospective members in target segments, converting prospects into members.

Membership Growth, Retention, and Servicing
  • Own UR, NRR and Growth Goals - Hold ultimate accountability for Unit Renewal and Net Revenue Retention across a portfolio of high-value members. Drive organic growth through expanded engagement, cross-sell and upsell opportunities, and executive referrals, with a clear point of view on commercial prioritization and account potential.
  • Oversee Strategic Account Servicing - Serve as the primary strategic owner for each account, developing tailored servicing strategies that align NationSwell's offerings to members' evolving business, impact, and leadership priorities. Bring structured thinking and sound judgment to identify opportunities, anticipate risks, and guide members toward high-value engagement across membership, Studio, and programming offerings.
  • Coach and Mentor Member Success partners - Coach and mentor Member Success partners, modeling best-in-class enterprise servicing behaviors, executive presence, and commercial discipline. Establish high standards for account planning, renewal strategy, documentation, and member communication.

Drive Best-in-Class Member Experience
  • Shape Responsive Programming - Partner closely with the Executive Team and cross-functional leaders to inform and refine programming, ensuring experiences are relevant, rigorous, and responsive to member priorities. Translate member insight into actionable input for product, programming, and Studio work.
  • Facilitate Member Events - Confidently facilitate in-person and virtual convenings with senior leaders. Bring presence, warmth, and discernment to create trusted spaces for dialogue, insight-sharing, and peer connection.
  • Build Community - Actively foster peer-to-peer connection and collaboration across the NationSwell community, helping members build meaningful relationships that extend beyond individual events or programs.

Requirements
  • 10+ years of experience in enterprise business development and/or account management, customer success, strategic partnerships, or consulting roles, with direct ownership of sales and renewals, and ownership of expansion goals for a portfolio of complex accounts.
  • Demonstrated ability to develop new partnerships and meet new business revenue targets, in addition to expansion and renewal ownership.
  • Experience developing go-to-market strategies for new segments or territories.
  • Established network of senior-level leaders across corporate social impact/CSR, philanthropic, and social sector organizations, with demonstrated ability to activate that network for both new business development and account growth.
  • Proven ability to operate as a trusted advisor to C-suite and senior executives, drawing on existing relationships and bringing sound judgment, discretion, and strategic insight.
  • Highly developed executive presence. Comfortable navigating ambiguity, influencing without authority, and engaging senior leaders with confidence and credibility.
  • Strong facilitation and convening skills, with the ability to read dynamics, elevate dialogue, and create inclusive, high-quality experiences.
  • Experience building, refining, and/or executing servicing motions, tools, or playbooks. Brings a point of view on what best-in-class servicing looks like.
  • Confident and proven people management skills, ideally within account servicing teams.
  • Commercially minded and metrics-driven, with comfort operating against revenue goals and using data to inform decisions.
  • Collaborative leadership style: works seamlessly with cross-functional partners (Member Success, Studio, Growth) to deliver one unified experience.
  • High motor, entrepreneurial orientation, and comfort operating with cross-functional partners (Member Success, Studio, Business Development) in a fast-growing, evolving organization.
  • Facility with Salesforce or other CRM, preferred; must be skilled at learning new systems and maintaining tight documentation.
  • Experience working with corporate social impact/CSR, philanthropic, or mission-driven organizations strongly preferred.


How to Apply:

To be considered for this opportunity, please submit your resume and a cover letter clearly articulating your relevant experience and interest in the role. Applications will be reviewed on a rolling basis.

Candidates can be based anywhere in the United States. There is an expectation that this person will travel 1-3x per quarter.

Benefits

We know that having a positive team culture is essential to achieving our goals, so we put time and effort into making NationSwell an encouraging, energizing, and exciting place to work. We are proud to be a certified B Corp. Here are just a few of the ways we celebrate our staff and culture at NationSwell.

  • Health and Wellness: Health, dental, and vision insurance, HSA, FSA, and free memberships to OneMedical, Peloton App One, and Talkspace
  • Work-Life Balance: Flexible paid time off and adaptable schedules to encourage your work-life balance
  • Giving Back: Paid time off for employees to volunteer for causes that matter to them and internal moments to celebrate it
  • Support for Caregivers: Dependent Care FSAs and 16 weeks paid parental leave to support caregivers in the workplace
  • Your Savings: Employees are offered a 401k account, and we match a portion of each contribution

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