* Please note this role requires experience in the network marketing/direct sales industry.The RoleWe are seeking a
results-driven Vice President of Marketing to drive the global brand strategy, execution, and performance outcomes. This executive will own brand differentiation in a competitive international landscape and drive marketing outcomes aligned with business growth, customer engagement, and field performance. Success will be measured by strategic execution, campaign performance, team enablement, and the ability to deliver meaningful, quantifiable results.
Key Performance Objectives (KPOs)Global Brand Strategy Execution- Deliver a clear, differentiated brand presence
- Achieve brand consistency across markets with localized relevance
Strategic Alignment with CMO- Collaborate and align with the Chief Marketing Officer on the overarching strategic vision, translating it into a clearly defined, measurable marketing roadmap.
- Support the roadmap and ensure it stays aligned with business objectives.
- Establish regular checkpoints with the CMO to assess progress, measure outcomes against KPIs, and refine strategy as needed.
- Demonstrate marketing excellence through defined metrics such as campaign ROI, brand engagement lift, channel performance, and speed-to-market benchmarks.
- Lead implementation with clear OKRs (Objectives and Key Results) across marketing functions to ensure strategic focus and executional alignment.
Marketing Operations and Team Performance- Manage and evolve the existing marketing calendar, and build it out for the future.
- Achieve a lift in team productivity through structured project management and accountability.
- Build and lead a high-performing team with measurable KPIs (e.g., project delivery SLAs, campaign execution quality scores).
Essential Responsibilities- Global Brand Stewardship: Define and execute the brand's voice, visuals, and positioning globally.
- Customer-First Strategy: Use data to guide segmentation, messaging, and design that resonates with target personas.
- Campaign Leadership: Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement.
- Innovation Partnership: Collaborate with the Product Team to ensure alignment with brand and business goals.
- Channel Cohesion: Own and optimize brand presentation across all marketing channels and digital platforms.
- Field Enablement: Align brand marketing with field incentives and behavior drivers rooted in the compensation model.
- Strategic Planning: Translate company-level priorities into actionable marketing plans and dashboards.
- Creative Oversight: Supervise and guide internal creative teams to produce best-in-class, brand-aligned content.
Performance-Based Qualifications- Education: Bachelor's in marketing required; MBA or advanced degree preferred.
- Experience: 15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred), including team leadership and campaign execution.
- Performance History: Demonstrated history of driving measurable campaign ROI, brand growth, and team KPIs.
- Creative Leadership: Strong design and storytelling instinct with the ability to lead high-performance creative teams.
- Strategic Thinker: Proven ability to translate brand strategy into tangible business results.
- Operational Discipline: Skilled in using marketing tech stacks, performance dashboards, and PM systems to manage delivery.
- Collaborative Driver: Strong cross-functional leadership and influence across global teams.
- Agility & Execution: Able to make informed decisions quickly, iterate on strategy, and pivot in fast-moving environments.
Benefits- Highly rated and competitive medical plans.
- 401 (k) with company match and immediate vesting.
- 1-on-1, personalized health coaching.
- Many other voluntary benefits.
To learn more about Plexus Worldwide, please review our careers page at www.plexusworldwide.com/careers.
Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please get in touch with us directly at [redacted].
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