Responsible for instilling a culture of continuous improvement (CI) and building a team that provides marketing services to the properties in alignment with the Company's strategic goals and objectives. Drives change management programs through effective planning, execution, and communication. - Leads the creation of formalized processes to drive effectiveness of marketing services. - Drives large scale strategic transformation programs across the organization. - Serves as a Marketing thought leader and technical resource for the department, division, and/or enterprise. - Guides and influences people, processes, and resources to support business interests as well as team member's growth and development. - Builds trusting relationships with team, property leaders, and executive leadership. - Possesses and applies a comprehensive knowledge of current and evolving best practices and industry trends. - Understands the implications of process changes on other support functions, regulatory requirements, internal controls, and people. - Adapts to shifting priorities while maintaining focus on the broader business goals and objectives. Effectively generates continuous improvements in service levels. - Measures the financial impact of process improvements for both efficiency and effectiveness. - Monitors overall Key Performance Indicator's (KPIs) and Service Level - Agreements (SLAs) and continually looks for improvement. Qualifications - Bachelor's degree in Marketing, Advertising, or related field. Master's degree preferred. - At least ten (10) years' experience in marketing and advertising; At least five (5)years' experience managing digitally oriented consumer marketing teams. - Experience in working with all levels of management, including consulting with key business stakeholders. - Experience in project management of multiple large and complex business projects. - Strong organizational and communication skills. - A proven and successful track record leading a team. - Must be able to travel to other properties, including those out of state. - Proficient in MS office products and related media software. - Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.