OverviewHybrid - Miami, FL The Vice President of Integrated Marketing is responsible for leading the company's integrated marketing strategy, promotional planning, and go-to-market execution across all brands and business units.
What You'll DoIntegrated Marketing Strategy- Develop integrated marketing strategies supporting growth objectives and key initiatives.
- Own the annual marketing calendar and campaign planning process.
- Establish campaign objectives, audience strategies, and success metrics.
- Ensure consistent messaging across all customer touchpoints.
Campaign Planning & Go-to-Market Leadership- Lead campaign development from strategy through launch and optimization.
- Oversee campaign briefs, go-to-market planning, and launch readiness.
- Coordinate execution across brand, digital, lifecycle, social, creative, PR, and operations teams.
- Improve campaign effectiveness and speed-to-market.
Business & Cross-Functional Leadership- Serve as the primary marketing lead for company-wide promotional initiatives.
- Partner with executive leadership and operations teams.
- Lead integrated planning processes and marketing best practices.
What You'll Bring- Bachelor's degree in Marketing, Business, Communications, or related field.
- 10+ years of relevant marketing experience, including 5+ years in a leadership role.
- Strong leadership, analytical, communication, and cross-functional collaboration skills.
- Proven ability to drive measurable business results through marketing initiatives.
What You'll Get - At Lucky Strike Entertainment, we're committed to supporting your well being both on and off the job. Here's a peek at some of the benefits available to our Corporate associates:
- Medical, Dental, Vision plans to select from based on your needs
- Wellness resources to help you along your wellness journey
- 401(k) Retirement Plans
- Employee Stock Purchase Program
- Employee Assistance Program (EAP)
- Vacation and Holidays
- Perks! Bowling, Boomer's, and Waterpark discounts, Retail discounts, Event discounts and more!
