Agency:
Propeller

Job Function:
Account Management and Growth

Job Subfunction:
Account Management

Job Description:
Title: VP, Group Account Director

Company/Location: New York, NY

Department/Discipline: Account

Overview:

The VP, Group Account Director is responsible for leading and operationalizing teams that profitably deliver work within a portfolio of accounts

Understands agency revenue and profitability model. Ensures work is completed within budget by project. Owns the revenue and forecast for the brand. Determines and negotiates budget needs

Keeps management informed of account status, problems, plans and meetings and includes senior management as needed

Thorough understanding of industry business trends

Responsible for ensuring tactical and strategic integrity and training the account team in this regard

Responsible for the development of ongoing business on their accounts and identifying new business development opportunities (organic growth)

Engage with senior level clients and continue an ongoing relationship development

Identify and proactively respond to needs that arise as well as lead longer term planning. Possess a good foundation of knowledge of the category to which brands belong appropriately interpret market research data into brand ideas

Train, develop, and appropriately delegate to account team - encourage and provide growth and development to junior account management team

Ensure appropriate resource allocation and utilization across all departments

Manage tactical plan and SOW.

Client Partnership & Business Development:

Responsible for client relationships at all levels. Engage with senior level clients and continue ongoing relationship development, including identifying new ways to strengthen relationships

Monitor and evaluate the competitive landscape to prove senior level strategic insights

Mine new, organic business opportunities with existing clients, by building relationships across the client's organization and with key industry partners

Establish a strategic partnership with clients, ensuring agency POV is shared and delivered effectively

Identify and solidify client relationships beyond the day-to-day project owners

Partner with clients to identify and strategize new project details and develop briefs

Oversee regular client status meetings where team will communicate project development and maintain alignment with client objectives

Inform client on aspects and timing of project development, including internal agency process/requirements

Oversee all agency communications with client stakeholders and extended team members to drive project execution (eg, MLR team, medical/marketing reviewers, partner agencies, KOLs)

Participate in and lead new business pitches.

Internal Account Management:

Team leader, provides clear and fair direction and feedback

Responsible for ensuring the right team members/departments are pulled into the appropriate projects/workstreams at the right time

Active in strategic development, establishing communication objectives and strategies to drive the brands forward

Oversight over the brand strategy, ensuring it is pulled through into all workstreams. Owns and communicates to the extended internal team

Network and partner with other agency leaders within the Omnicom network and identify ways to partner together

Develop marketing strategy and tactical plans, including budgets and timelines

Communicate project and brand updates to team in a timely manner, including client shifts in project scope, direction, or timing that may impact agency resource requirements

Lead role in ensuring timely, accurate client documentation & correspondence of all Account team members

Set priorities for the team while handling multiple projects and delegating work appropriately

Monitor overall workload to improve efficiency and assure that waiting or downtime is minimized

Keep department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers or FTEs

Monitor, review and approve direct report's time sheets in terms of hours worked on specific jobs

Manage direct report(s) workloads and PTO to ensure clients and internal teams have the proper Account team support and coverage for your assigned account(s)

Provide constructive and direct ongoing feedback to direct reports

Evaluate performance of direct reports and complete and deliver performance reviews

Financial Management:

Develop annual tactical plans and oversee new SOW development throughout the year

Forecast budgets and maintain accurate phasing

Develop and administer clients' budgets based on accurate estimating and tracking of hours, and reconciliation against estimates. Continuously monitor clients' budgets and raise client awareness as to when changes in direction or new requests impact scope. Meet with agency leadership regularly to keep apprised on financial status of accounts

Agency Operations:

Take on wider, formal and informal leadership responsibilities within the agency

Proactively provide suggestions that impact agency policy and operations and enhance the overall work environment

Drive the process and details of the day-to-day operations of the accounts

Work with other department heads to recommend adjustments/additions to roles and responsibilities of departments to achieve continuous improvement and efficiency across accounts

Interview, identify, train and orient new team members to the agency, department, and account(s) at the direction of department head

Provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, etc.

To be successful in this role, you will need:

7+ years of relevant experience in healthcare marketing

2 years of supervisory experience

An engaging leadership presence that comes across equally strong in person, over the phone and through writing

Build and foster strong, collaborative relationships

Strong business judgment and decision making

A self-starter who is collaborative and works well in an agile, fast-moving, and entrepreneurial environment

Ability to work across multiple high-profile and high-budget programs at once, in collaboration with multidisciplinary team members

Bachelor's degree required$143,000 - $199,500

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.