Citigroup, Inc

VP, Digital PM Lead Analyst

Citigroup, Inc • $138K — $208K *
Irving, TX 75061Hybrid
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6-10 years in digital product management or related roles
  • Proven product strategy creation and execution skills
  • Strong communication to tailor messaging across diverse audiences
  • Experience navigating cross-functional projects without direct authority
  • Familiarity with Agile development and tools like Jira
  • Analytical mindset focused on metrics and performance
  • Ability to handle both strategic vision and tactical execution

Responsibilities

  • Define the strategy for digital acquisitions focusing on AI and automation
  • Spot opportunities to innovate acquisition journeys for customer growth
  • Translate strategic initiatives into a detailed product roadmap
  • Craft narratives that highlight acquisition initiatives for stakeholders
  • Facilitate Agile execution with engineering and scrum teams
  • Ensure timely delivery of features while managing critical issues
  • Guide junior product managers and enhance team practices

Benefits

  • Medical, dental & vision coverage
  • 401(k) retirement plan
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off including vacations, sick leave, and holidays
Full Job Description
VP, Digital Product Manager - Acquisitions (C13)

This strategic digital product management role sits within the Acquisitions team in the Digital & Customer Experience (DCX) organization for U.S. Consumer Cards. The team's mission is to drive customer growth through best-in-class, data-driven acquisition experiences, spanning prospecting, application, approval, and onboarding journeys.

We are seeking a high-performing product manager who can define the future vision of acquisitions in an increasingly AI-driven landscape, while also executing with rigor. This individual will bring a strong combination of strategic thinking, storytelling, and operational excellence to deliver measurable business impact.

The ideal candidate is comfortable influencing without authority, shaping direction, and diving deep into execution when needed.

Key Responsibilities

Product Strategy & Vision
  • Define and shape the forward-looking vision and strategy for digital acquisitions, incorporating emerging capabilities such as AI, personalization, and automation
  • Identify opportunities to transform acquisition journeys and unlock new sources of customer growth
  • Translate strategy into a clear, prioritized product roadmap

Storytelling & Influence
  • Develop clear, compelling narratives that articulate the value of acquisitions initiatives to senior leaders and cross-functional partners
  • Present product features and strategies with the right balance of detail for senior product/technology audiences and clarity for non-technical stakeholders
  • Influence decision-making across Product, Marketing, Risk, Technology, and Operations

Execution & Product Delivery
  • Drive execution of key acquisition initiatives, ensuring high-quality and timely delivery of features
  • Partner closely with engineering and scrum teams to guide effective Agile execution
  • Demonstrate strong proficiency in Jira (or similar Agile tools) to manage backlogs, track progress, and ensure transparency across teams
  • Maintain strong ownership of delivery outcomes and step in to resolve critical issues, including production incidents, when necessary

Product Leadership & Team Enablement
  • Provide guidance and informal leadership to junior product managers, helping them effectively manage backlogs, run scrum ceremonies, and deliver value
  • Share best practices to strengthen overall product management discipline and execution quality across the team

Stakeholder & Partner Management
  • Build and manage relationships with key business stakeholders and partner teams
  • Drive alignment across cross-functional teams and manage competing priorities
  • Make informed trade-off decisions that balance customer experience, business value, and technical feasibility

Data, Metrics & Performance Management
  • Define and monitor key acquisition KPIs (e.g., funnel conversion, application completion, approval rates, customer growth)
  • Use data and insights to continuously optimize performance and inform product decisions
  • Maintain strong focus on measurement, experimentation, and outcomes

Risk, Controls & Operational Excellence
  • Demonstrate a strong understanding of risk, controls, and operational resilience
  • Ensure adherence to regulatory requirements, internal policies, and Citi's control framework
  • Proactively identify and mitigate risks, particularly in technology implementations
  • Exercise sound judgment on when to escalate or intervene, especially in high-impact or production scenarios


Qualifications
  • 6-10 years of experience in digital product management, acquisitions, growth, or related roles
  • Proven ability to define product strategy and drive execution
  • Strong communication and influencing skills, with the ability to tailor messaging across audiences
  • Experience working in cross-functional environments without direct authority
  • Solid understanding of Agile product development and delivery processes, including hands-on experience with tools such as Jira
  • Strong analytical mindset with a focus on metrics, performance, and continuous improvement
  • Ability to operate effectively at both strategic and tactical levels


Preferred Experience
  • Experience in financial services or other highly regulated industries
  • Experience optimizing digital acquisition funnels and customer journeys


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Product Management and Development

Job Family:
Digital Product Management

Time Type:
Full time

Primary Location:
Irving Texas United States

Primary Location Full Time Salary Range:
$138,720.00 - $208,080.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Jul 15, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

Citigroup, Inc Careers

Join the vibrant team at Citigroup, Inc, a leading global bank, and propel your career into the future. Citigroup offers a plethora of job opportunities that span across various fields and expertise, making it an ideal place for ambitious professionals to thrive.

Work You’ll Do

At Citigroup, Inc, you will engage in exciting work that matters. Join our team to help innovate and drive transformation in the banking industry. With Citigroup, you can lead initiatives that redefine how banking works and how financial services can empower people globally.

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Citigroup, Inc is at the forefront of financial innovation and leadership. By joining our team, you will work alongside top professionals to develop solutions that enhance customer experiences and operational efficiency. Our commitment to innovation is fundamental, and we encourage our team to push boundaries and think outside the box.

Grow Your Career

Citigroup, Inc is not just a company; it's a place where you can grow both professionally and personally. We offer robust career paths and professional development opportunities that help you reach your potential. With diverse career tracks and the support of leadership, your growth at Citigroup is limitless.

Diversity and Inclusion

We believe our strength comes from the diversity of our team. Citigroup, Inc is dedicated to fostering an inclusive workplace where everyone can contribute their best work. Through diversity training and a culture that embraces differences, we create a welcoming environment for all employees.

Benefits and Culture

Citigroup, Inc values the well-being of its employees. We offer competitive benefits packages that support the health, finance, and lifestyle of our team members. Our culture is built on collaboration, respect, and a commitment to excellence. We ensure that every team member feels valued and part of our global family.

Internship and Employment Opportunities

Start your professional journey with Citigroup through our internship programs or full-time job opportunities. We are constantly hiring fresh talent and seasoned experts who bring creativity and innovation to our team. Whether you're refining your skills or ready to lead, there's a position waiting for you at Citigroup.

Networking and Professional Development

At Citigroup, Inc, networking and continuous learning are part of our DNA. We provide platforms for employees to connect with industry leaders and peers, enhancing their skills and opening up new career opportunities. Our leadership programs and professional development initiatives ensure that you are always ahead of the curve.

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Explore the numerous positions available at Citigroup, Inc that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to make an impact.

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Citigroup, Inc is where your ambition meets opportunity. Join us and transform your career while making a global impact.
Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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