SeaWorld Entertainment, Inc.

VP, Contact Center

SeaWorld Entertainment, Inc.$120K — $180K *
Hospitality & Recreation
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree required; MBA preferred.
  • 15+ years of leadership experience in contact center or customer service.
  • Proven experience managing large-scale contact center operations.
  • Strong knowledge of CRM platforms, telephony systems, and automation technologies.
  • Demonstrated success in driving revenue growth and operational efficiency.
  • Experience in building high-performing teams in fast-paced environments.
  • Exceptional analytical, communication, and leadership skills.

Responsibilities

  • Lead all contact center operations across various channels.
  • Develop strategies to increase revenue and improve conversion rates.
  • Own key performance indicators related to sales and guest satisfaction.
  • Manage workforce planning and optimization for efficient operations.
  • Handle BPO partnerships and performance management initiatives.
  • Establish training and quality assurance programs for teams.
  • Collaborate with marketing, revenue management, and IT teams for growth objectives.
  • Own the contact center technology roadmap and drive automation initiatives.

Benefits

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan
Full Job Description
The Vice President, Contact Center is responsible for leading United Parks & Resorts' multi-channel guest engagement, sales, and service operations. This executive oversees all contact center functions, including reservations, sales, guest services, CRM-driven outreach, workforce management, vendor and BPO management, automation initiatives, and AI-enabled guest experiences. The role is accountable for delivering exceptional guest experiences while maximizing revenue, improving conversion, controlling operating costs, and driving operational excellence across all guest touchpoints.

Key Responsibilities
  • Lead all contact center operations, including inbound sales, guest services, outbound sales initiatives, digital engagement channels, and guest recovery programs.
  • Develop and execute strategies to increase revenue, improve conversion rates, grow ancillary sales, and maximize guest lifetime value.
  • Own key performance indicators including sales, conversion, guest satisfaction, NPS, service levels, quality assurance, labor productivity, and operating costs.
  • Manage workforce planning, staffing models, scheduling, and labor optimization to ensure efficient operations while maintaining exceptional service standards.
  • Lead all BPO partnerships, including performance management, training standards, and continuous improvement initiatives.
  • Establish comprehensive training, coaching, and quality assurance programs to ensure teams consistently achieve guest satisfaction and sales goals.
  • Partner closely with Marketing, Revenue Management, CRM, Digital, and IT teams to support enterprise growth objectives and deliver seamless guest experiences.
  • Own the contact center technology roadmap, including CRM platforms, telephony systems, workforce management tools, conversational AI, chat, SMS, and self-service solutions.
  • Drive automation and artificial intelligence initiatives that improve guest experience, increase productivity, reduce costs, and enhance sales effectiveness.
  • Utilize guest insights, analytics, and operational data to identify opportunities for personalization, process improvement, and revenue growth.
  • Develop and manage departmental budgets, ensuring strong financial discipline and achievement of productivity and cost targets.
  • Monitor industry trends and emerging technologies to maintain a best-in-class contact center operation.

Qualifications
  • Bachelor’s degree required; MBA preferred.
  • 15+ years of progressive leadership experience in contact center, customer experience, sales, or guest service organizations.
  • Proven experience managing large-scale contact center operations, including outsourced BPO partners and multi-site teams.
  • Strong background in CRM platforms, telephony systems, workforce management, automation technologies, and AI-enabled customer service solutions.
  • Demonstrated success driving revenue growth, conversion improvement, guest satisfaction, and operational efficiency.
  • Experience building and leading high-performing teams in a fast-paced consumer-facing environment.
  • Exceptional analytical, communication, leadership, and executive presentation skills.
  • Experience in travel, hospitality, entertainment, attractions, theme parks, or consumer services preferred.

The perks of the position:

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

About SeaWorld Entertainment, Inc.

SeaWorld Entertainment, Inc. is a theme park and entertainment company that operates marine mammal parks, oceanariums, animal theme parks, and water parks. The company owns and operates twelve parks located across the United States. SeaWorld parks feature live entertainment, rides, and animal exhibits. The company is also involved in conservation efforts and animal rescue operations. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
Learn more about SeaWorld Entertainment, Inc.
Size
2,800 employees
Market Cap
$3.2 billion
Industry
Net Income
-$312.3 million
5 Year Trend
+2.3%
Revenue
$431.7 million
NASDAQ

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