Synchrony

VP, Amazon Analytics

Synchrony$135K — $230K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree or 9+ years of relevant experience in marketing/portfolio analytics within financial services or retail finance.
  • 7+ years of experience in analytics, including 3+ years in marketing analytics.
  • Proficiency in statistical analysis and data warehouse tools such as SAS, SQL, Python, or R.
  • Experience in leading large-scale analytics projects for business growth.
  • 1+ year experience in a client-facing role influencing business decisions.

Responsibilities

  • Lead comprehensive analytics processes, from problem definition to executive recommendations.
  • Collaborate with cross-functional teams to design targeted marketing campaigns and evaluate their effectiveness.
  • Conduct ongoing performance reviews to drive business strategy and prioritize marketing initiatives.
  • Create and refine dashboards for real-time performance tracking and decision support.
  • Implement campaign measurement strategies while fostering a culture of continual testing and improvement.
  • Work across departments to enhance customer experience and meet growth objectives.
  • Coach and mentor analytics teams, ensuring timely delivery of high-quality outputs.

Benefits

  • Flexibility to work from home or in-office depending on personal preference.
  • Opportunities for professional development and training.
  • Supportive company culture that encourages collaboration and ideation.
  • Participation in regular business activities and team building events.
Full Job Description

Role Summary/Purpose:

The VP, Analytics will lead portfolio analytics for the Amazon Credit and Payment portfolio, delivering insights, strategic initiatives, and decision-making framework that support nexGen growth strategy, improve portfolio performance, and enhance customer experience (including Amazon product ratings). This role partners closely with Amazon Client and internal stakeholders across Marketing, Credit, Finance, Product, and Operations to develop portfolio segmentation, forecasting, lifecycle measurement, and test-and-learn analytics.

Essential Responsibilities:

  • Lead end-to-end analytics delivery: problem definition, data sourcing/mining, analysis, insight synthesis, and executive-ready recommendations.

  • Partner with Marketing, Finance, and Client teams to design and evaluate lifecycle and targeted campaigns, including segmentation strategy, test design, channel/touchpoint recommendations, and cost/benefit analysis.

  • Drive ongoing portfolio performance reviews (KPI trends and diagnostics, portfolio segmentation, product KPIs) to inform business strategy and marketing prioritization.

  • Build and evolve dashboards and reporting to monitor performance, diagnose drivers, and support timely decision-making.

  • Deliver campaign measurement and optimization analytics; reinforce a “test and learn” culture through continuous testing.

  • Collaborate cross-functionally (Product, Marketing, Finance, Credit, Operations) to improve customer experience while achieving growth and profitability goals.

  • Provide leadership and coaching to analysts; prioritize work across onshore and offshore teams to ensure high-quality, on-time delivery.

  • Act as an analytics and strategy advisor for large initiatives, leading measurement approach, analysis, and performance readouts.

  • Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

  • Bachelor’s degreeorin lieu of a Bachelor's Degree, a High School Diploma / GED and 9+ years of relevant experience in marketing/portfolio analytics within financial services, credit cards, payments, or retail finance.

  • 7+ years of experience, including:

    • 3+ years analytics experience within platform, commercial, portfolio. business growth focus or marketing analytics

    • 3+ years using statistical analysis and data warehouse tools - SAS, SQL, Python and/or R

    • 3+ years leading large-scale analytics projects

    • 1+ year in a client-facing role including influencing business decisions (internal and/or client experience)

  • Ability and flexibility to travel for business as required

Desired Characteristics

  • Degree in a quantitative field (e.g., Statistics, Engineering, Economics, Mathematics) preferred; advanced degree a plus.

  • 3+ years in platform, commercial, portfolio or marketing analytics ideally in financial services, credit card payments, or retail finance

  • Credit card product and lifecycle marketing analytics experience preferred.

  • Experience in consumer financial services, credit card payments, retail, fintech or consulting with a consumer data analytics focus.

  • Ability to problem solve and make progress with minimal supervision and with ambiguity in business requirements

  • Strong hands-on skills inSQLandSAS; visualization/dashboard experience inTableauorBirst.

  • Expertise in segmentation and targeting; advanced proficiency inExcelandPowerPoint.

  • Experience leveraging external/third-party data to drive growth.

  • Strong executive communication skills and ability to influence senior stakeholders.

  • Demonstrated ability to operate in a fast-paced, matrixed environment with a mix of strategic and hands-on work.

Grade/Level: 12

The salary range for this position is 135,000.00 - 230,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

Weproud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.You will be required to commute to your nearestHub (either virtual or physical) for in-person engagement activities such as regularbusiness or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 monthstime in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 monthstime in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you dont meet the time in position or performance expectations).

Job Family Group:

Data Analytics

About Synchrony

Synchrony (NYSE: SYF) is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. We provide responsible access to credit and banking products to support healthier financial lives for tens of millions of people, enabling them to access the things that matter to them. Additionally, through our innovative products and experiences, we support the growth and operations of some of the country's most respected brands, as well as more than 400,000 small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country's #2 Best Company to Work For® by Fortune magazine and Great Place to Work®.
Learn more about Synchrony
Size
18,000 employees
Market Cap
$14.4 billion
Industry
Net Income
$1.3 billion
Founded
1993
5 Year Trend
+0.7%
NASDAQ

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