Inside the Role

The Medium-Duty & Vocational Product Marketing Team’s mission is to drive market growth and strengthen our competitive position by equipping dealers and sales with the tools, insights, and product information needed to successfully sell trucks - translating product innovations into clear, compelling messaging and targeted programs that showcase the value of the Freightliner and Western Star portfolio. Through aligned product management, the team focuses on near-term priorities that accelerate demand, enhance margins, and deliver measurable business impact.

The Vocational Product Marketing Senior Analyst will support the Product Marketing Manager and Product Marketing Strategists in developing communications and compelling product-related content to ensure DTNA’s dealer network has the information and content they need to effectively sell Freightliner and Western Star vocational products.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

Position offers a starting salary range of $78,000 – $100,000 USD

Pay offered dependent on knowledge, skills, andexperience.

Benefits include annual bonus program; 401kcompany contribution with company match up to6% as well as non-elective company contribution of3 - 7% depending on age;starting at 4 weeks paidvacation; 13+ calendar holidays; 8 weeks paidparental leave; employee assistance program;comprehensive healthcare plans and wellnessprograms; onsite fitness (at some locations); tuitionassistance and volunteer paid time off; short-termand long-term disability plans.

What you Drive at DTNA:

• Support development of vocational product marketing content for dealers and internal stakeholders, including features and benefit messaging and collateral, including but not limited to sell sheets, product/webinar slides, training module content and more
• Support development of product presentations and present, including product walkarounds, to key stakeholders as needed
• Project management support for industry trade show planning and execution, as needed
• Support procurement/creation of product visuals/drawings/animations as needed, engaging with engineering, brand management, IT Digital experience team, marketing agencies as needed
• Drive marketability of new product options via SpecPro/data book through review and development of clear, compelling data code descriptions
• Develop and execute strategy, in collaboration with SpecPro team, to ensure appropriate content populates "Product Info" sections for various vocational model options in SpecPro, including, but not limited to:
  • Product technical details
  • Images 96 photos and engineering drawings
  • Compatibility information, matrices
  • Links to Technical Resource Guide content
• Support execution of digital tool strategy - support management of content throughout various channels, including brand web sites and dealer-facing tools and apps
• Support oversight of proper product messaging and segment positioning in social media channels
• Collaborate with segment strategy and platform strategy teams as needed to understand market customer and competitor insights as well as new product update status
• Support marketing truck strategy development, playing a strategic role in spec development in collaboration with the Product Marketing Strategists, Segment Strategy team, Brand Marketing team and DTNA Vocational Sales team to ensure inclusion of strategic options and proper integration with TEM body equipment
• Represent DTNA at trade shows and other industry events
• Act as point of contact for internal (sales, etc.) and external stakeholders (dealers, customers, TEMs) for current, released product information

Knowledge You Should Bring:

• Bachelor's degree with 2+ years of Experience developing marketing, sales, training, or product-related content; or 6 years of relevant experience in lieu of a degree
• Experience creating presentations, training materials, sales collateral, webinar content, or similar communications
• Experience supporting digital content management across websites, applications, or other communication channels
• Ability to analyze and communicate technical product information to various audiences

Exceptional Candidates Might Have:

• Experience in commercial vehicles, trucking, vocational trucks, automotive, transportation, manufacturing, or a related industry.
• Product marketing or technical marketing experience.
• Experience supporting dealer networks or channel sales organizations.
• Experience creating technical product documentation, data books, specification content, or product information systems.
• Experience working with product visuals, engineering drawings, animations, or technical illustrations.
• Experience supporting trade shows, industry events, product launches, or customer demonstrations.
• Knowledge of vocational truck applications, equipment integration, or truck specifications.
• Familiarity with social media product messaging and digital marketing channels.
• Experience analyzing customer, market, and competitive insights.
• Experience working with product configurators, specification tools, or product information management systems.
• Experience serving as a subject matter resource for sales teams, dealers, customers, or other stakeholders.
• Experience collaborating with engineering teams on technical products.
• Experience using AI to increase efficiency

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Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Fort Mill Office - DTNA, Portland, OR US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.