Marketing Director, Long-Acting HIV Treatment - U.S. Launch Lead is a critical member of the HIV Treatment brand leadership team, responsible for leading a highly visible launch and advancing one of ViiV's most important strategic priorities. Working cross-functionally with Field Commercial, Medical Affairs, Market Access, Insights & Analytics, and Global/Regional Marketing teams, this individual will drive strategy and execution across the launch journey while helping shape the future of long-acting HIV treatment in the U.S. market.
This role will be based out of Durham, NC & is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!Research Triangle Park | Where People + Ideas Converge (rtp.org)
Key ResponsibilitiesThis role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Define and lead the end-to-end U.S. commercialization strategy and launch of ViiV's next-generation long-acting HIV treatment, one of the company's most important innovation and growth priorities.
- Serve as the U.S. launch lead, shaping long-term brand strategy in partnership with HCP, Patient, Digital, Strategy, and Commercial leaders.
- Lead U.S. launch strategy development in partnership with Global teams, including brand positioning, customer strategy, messaging architecture, value proposition, and HCP campaign development.
- Lead agency strategy and partnership, driving best-in-class creative development, campaign execution, and innovation while ensuring efficient deployment of marketing investments.
- Drive cross-functional launch readiness across Commercial, Medical Affairs, Market Access, Communications, Insights & Analytics, and Implementation teams, ensuring alignment on priorities, milestones, risks, and resource needs.
- Partner closely with Field Commercial and Sales Operations to incorporate field insights into launch strategy and optimize customer engagement, promotional effectiveness, and execution before and after launch.
- Lead financial planning and investment optimization, including resource allocation, forecast recommendations, ROI assessment, and performance measurement to maximize launch impact.
- Develop external engagement strategies that integrate insights from people living with HIV, patient advocates, healthcare professionals, and key opinion leaders to inform launch strategy and enhance customer relevance.
- Establish launch best practices, capabilities, and frameworks that can be leveraged across the HIV Treatment portfolio and future innovation launches.
Why You?Basic Qualification
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:- Bachelor's degree & 8+ years of commercial marketing experience within pharmaceutical or biotechnology organizations, including 3+ years of people management experience.
- Commercial experience leading launch phase or growth phase for pharmaceutical brands.
- Proven experience working cross-functionally with Medical, Regulatory, and Market Access teams.
- Demonstrated ability to use data and insights to inform strategic marketing decisions.
Preferred Qualification
If you have the following characteristics, it would be a plus:- Advanced degree (MBA or equivalent postgraduate qualification).
- Expertise in the U.S. pharmaceutical commercial environment.
- Experience with implementation models (e.g., specialty pharmacy, buy-and-bill, site-of-care complexity)
- Sales experience, with demonstrated understanding of field execution.
- Broad commercial experience (e.g., market access, strategy, operations).
- Experience in HIV treatment and/or long-acting therapies in the U.S. market.
- Demonstrated use of AI / advanced analytics to drive commercial decisions
- Comfortable working in a hybrid model with regular in-person collaboration
#LI-ViiV#LI-GSKSkillsData to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
