Position Overview
Build and lead Sojern Corporate's channel partner business - a partner-led distribution motion across closed and semi-closed platforms, including walled gardens, CTV and premium video, retail media networks, and travel and commerce platforms. In this model, partners embed or activate Sojern's measurement, insights, and data-driven capabilities: the partner owns the customer relationship, the sales motion, and the media. Embedded measurement is frequently the entry point, helping partners prove the value of their own media.
This is a builder's role for a senior commercial leader who can open strategic channel routes, shape partner-ready offerings, and create durable new revenue streams for Corporate - a motion distinct from agency and direct media sales.
Primary Responsibilities
- Define the channel sales strategy and partner roadmap for Sojern Corporate, focused on closed and semi-closed platforms
- Source, negotiate, and close strategic platform, publisher, and retail-media-network partnerships
- Lead with embedded measurement as the wedge into closed ecosystems, then expand into adjacent insights and data-driven products and services
- Build joint business plans that grow adoption of Sojern's measurement, insights, and data-driven products
- Own partner revenue performance, activation, and long-term expansion
- Create a scalable one-to-many commercial motion that extends beyond direct sales
- Partner closely with Sojern's Destinations and Properties lines of business to coordinate on shared accounts and ensure channel partnerships expand the total opportunity
- Work cross-functionally with Product, Marketing, Sales, CSM, and Operations to shape partner-ready offerings
What Success Looks Like
- A clear partner strategy and target account list in place.
- New strategic partners signed and activate
- Growing revenue contribution from channel partnerships.
- Repeatable model for scaled distribution and partner-led growth.
- Clean cross-LOB coordination - partnerships that grow the total opportunity without creating channel conflict.
Experience & Skills
- 12+ years in media, adtech, or martech.
- Proven success in channel sales, partner sales, or business development
- Experience with platforms, publishers, walled gardens, CTV, retail media networks, or scaled distribution partner.
- Strong partnership structuring, negotiation, and commercial planning skills.
- Working understanding of measurement and attribution as a commercial wedge (strong plus).
- Able to operate strategically while staying close to execution.
- Effective in a matrixed, multi-line-of-business organization.
Leadership Traits
- Builder mindset - creates structure in ambiguity.
- Strategic and hands on.
- Commercially sharp and externally credible.
- Collaborative across business units; builds trust with internal partners.
