Vice President of SalesJob Summary: The Vice President of Sales provides strategic and operational leadership for the company's fresh and frozen sales organization, driving profitable growth, customer partnerships, and market expansion. This executive is responsible for developing and executing the commercial strategy across fresh and frozen product portfolios, including private label and branded business, while building a high-performing sales organization capable of achieving long-term business objectives.
The Vice President partners closely with Operations, Sourcing, Finance, Marketing, and Supply Chain to align customer demand with production capabilities, optimize profitability, and deliver exceptional customer service. This role develops executive customer relationships across retail, club, foodservice, industrial, and ingredient channels while fostering a culture of accountability, collaboration, innovation, and continuous improvement.
Key Responsibilities: Strategic Leadership- Develop and execute the sales strategy for fresh and frozen product portfolios to achieve revenue, margin, and market share objectives.
- Align sales objectives with corporate strategy through strategic planning, forecasting, budgeting, and annual operating plans.
- Identify new markets, customers, and growth opportunities.
- Build executive-level relationships with key customers and strategic partners.
Business & Commercial Leadership- Meet or exceed sales, profitability, and market share goals.
- Lead the commercial strategy for private label and branded business.
- Manage major customer relationships, contract negotiations, pricing strategies, and annual business reviews.
- Partner with Sourcing and Operations to balance customer demand, inventory, and production capabilities.
- Monitor customer, market, and competitive trends and recommend strategic actions.
Leadership & Team Development- Build, coach, and develop a high-performing sales organization.
- Recruit, retain, and develop commercial talent while establishing succession plans.
- Set clear performance expectations and accountability.
- Promote collaboration, innovation, and continuous improvement.
Sales Operations & Execution- Design and optimize the sales organization, territories, and resource deployment.
- Establish sales processes, forecasting tools, KPIs, and reporting systems.
- Improve customer profitability, pipeline management, and sales execution.
- Lead quarterly and annual sales planning.
Cross-Functional Leadership- Collaborate with Finance on pricing, forecasting, and profitability.
- Work closely with Operations and Sourcing to ensure customer commitments align with production capabilities.
- Support new product development with customer and market insights.
Qualifications: - Bachelor's degree in Business, Marketing, Finance, Agriculture, or related field required; MBA preferred.
- 10+ years of progressive sales leadership experience with executive-level responsibility.
- Significant experience leading private label and branded food businesses.
- Experience in fresh produce, frozen foods, food manufacturing, agriculture, or consumer packaged goods preferred.
- Demonstrated success managing national retail, club, grocery, foodservice, industrial, and ingredient customers.
- Proven ability to build and lead high-performing commercial teams.
- Strong financial acumen, negotiation, strategic planning, and business development skills.
- Excellent communication, presentation, and executive relationship management skills.
Work Schedule:- Full-time position with occasional overtime and weekend work as needed.
Company Benefits: - 8 paid holidays
- Paid Sick
- Full-time, exempt employees accrue paid vacation based on length of service
- 0-3 years: 2 weeks paid vacation
- 4-7 years: 3 weeks paid vacation
- 8+ years: 4 weeks paid vacation
- Medical- United Health Care
- Dental- Principal
- Vision- Principal, company paid for employees.
- 401(K)- Company matches up to 4%
- Discounted bus passes
This document describes the general nature and level of work performed by personnel assigned to this job classification. This document is not, however, an exhaustive list of all responsibilities, duties, and skills required of personnel so assigned. Firestone Pacific Foods reserves the right to add, revise, or delete job duties at any time.
