- Marketing Strategy & Leadership
- Define and lead the enterprise marketing vision, strategy, and multi-year roadmap aligned to organizational growth priorities.
- Translate corporate objectives into integrated go-to-market strategies across Federal and Provider business lines.
- Establish enterprise marketing priorities, investment strategy, performance expectations, and annual operating plans.
- Advise executive leadership on market dynamics, competitive threats, buyer behavior, and emerging opportunities.
- Lead and develop marketing leaders, teams, agencies, and strategic partners to deliver enterprise outcomes.
- Enterprise Brand and Messaging
- Own and steward the Signature Performance enterprise brand, ensuring consistent positioning across all internal and external channels.
- Lead enterprise messaging architecture, ensuring clarity of value proposition across multiple buyer segments and markets.
- Oversee corporate brand identity, tone, content standards, and market-facing materials.
- Direct corporate reputation strategy, including executive visibility, thought leadership, and industry positioning.
- Guide public-facing communications strategy in partnership with executive leadership.
- Business-Line Marketing Support
- Partner with Federal and Provider business-line leaders to understand market priorities, buyer needs, pipeline opportunities, competitive dynamics, and proof points.
- Support business-line-specific messaging, campaigns, collateral, conference strategy, thought leadership, pursuit positioning, and sales enablement.
- Ensure Federal and Provider marketing efforts remain aligned to Signature's enterprise brand while reflecting the distinct needs of each market.
- Growth Marketing and Market Activation
- Lead integrated marketing strategies that drive awareness, pipeline growth, client engagement, and market expansion.
- Partner with Business Development and executive leaders to design account-based marketing and strategic pursuit strategies.
- Influence enterprise pipeline strategy through targeted campaigns, positioning, and buyer engagement strategies.
- Lead conference, event, and executive visibility strategy, ensuring alignment to enterprise growth priorities.
- Identify and evaluate new market opportunities, partnerships, and expansion strategies.
- Digital, Content, and Thought Leadership
- Oversee Signature's website, social media presence, digital campaigns, content strategy, email marketing, and search visibility.
- Lead thought leadership strategy that strengthens Signature's credibility in healthcare administration, revenue cycle, federal healthcare, claims, technology, operational performance, and administrative cost reduction.
- Translate complex services, technology, operations, and client challenges into clear, compelling, market-facing messages.
- Marketing Operations, Analytics, and Governance
- Establish and own clear processes for marketing intake, prioritization, review, approval, execution, and performance reporting.
- Manage and oversee marketing budgets, vendor relationships, tools, and technology platforms to ensure effective use of resources.
- Track and evaluate marketing performance, campaign results, digital engagement, event outcomes, and business impact.
- Build executive-level dashboards and reporting that demonstrate marketing's contribution to growth and pipeline.
- Identify opportunities to improve marketing efficiency, scalability, automation, content reuse, and overall execution discipline.
- Cross-Functional Collaboration
- Partner with executive leadership, business development, Federal, Provider, operations, product, innovation, talent, finance, compliance, and other stakeholders to align enterprise strategy.
- Support business development, strategic partnerships, recruiting and employment brand initiatives, client experience, and enterprise reputation-building efforts.
- Build trusted relationships across the organization so marketing functions as a strategic partner to the enterprise and the business lines.
Minimum Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field required. Advanced degree preferred.
- 12+ years of progressive marketing leadership experience, including experience leading marketing strategy, brand management, campaigns, content, digital channels, and cross-functional initiatives.
- Demonstrated experience supporting growth in a complex B2B, healthcare, government contracting, technology-enabled services, professional services, or similarly complex business environment.
- Proven ability to develop enterprise messaging and business-line-specific positioning for distinct markets, buyers, and stakeholders.
- Experience partnering with executive leaders, business development, sales, operations, product, and subject matter experts.
- Strong understanding of brand strategy, content strategy, thought leadership, campaign development, digital marketing, marketing analytics, and sales enablement.
- Demonstrated ability to develop and execute multi-channel marketing strategies and campaigns.
- Experience managing marketing budgets, vendors, agencies, tools, and performance reporting.
- Excellent writing, editing, communication, project management, stakeholder management, and executive advisory skills.
- Ability to translate complex services, technology, operations, regulatory requirements, and client challenges into clear, compelling, market-facing value propositions.
- Strong business acumen and ability to connect marketing work to growth, client engagement, market awareness, and enterprise strategy.
Preferred Requirements:
- Healthcare administration, revenue cycle, claims, payer/provider operations, federal healthcare (VA, DHA, CMS), or government contracting experience.
- Experience developing marketing strategy across multiple business lines, client segments, or market verticals.
- Experience building marketing functions, operating models, governance processes, or scalable marketing infrastructure.
- Experience developing executive thought leadership, market positioning, conference strategies, case studies, proof points, and sales enablement content.
- Familiarity with CRM, marketing automation, analytics platforms, website management, social media tools, content management systems, and AI-enabled marketing tools.
- Experience supporting capture, proposal, or strategic pursuit positioning in a complex B2B or government contracting environment.
- Experience managing brand standards across enterprise and business-line stakeholders.
About the Benefits
When you are a member of Signature Performance, you are a part of a solutions-based organization where the values of passion, integrity, courage, and respect are the driving forces behind all our decision-making. We trust you to do important work and bring the best version of yourself to work every day, so we want to help you achieve a work-life balance while consistently challenging yourself. Signature believes in fully developing each one of our Associates. Our performance-driven philosophy boasts competitive pay and additional position specific incentives, where world-class training and development, resources, and events drive our award-winning culture where everyone thrives.
- Health Insurance
- Fully Paid Life Insurance
- Fully Paid Short- & Long-Term Disability
- Paid Vacation
- Paid Sick Leave
- Paid Holidays
- Professional Development and Tuition Assistance Program
- 401(k) Program with Employer Match
