Vice President of Marketing

ULINE

$160K — $200K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree; MBA preferred.
  • 15+ years of direct marketing, catalog, and print marketing experience.
  • 10+ years of leadership experience managing teams in fast-paced environments.
  • Proven track record in vendor negotiation and managing marketing investments.
  • Experience with operational efficiency improvements.

Responsibilities

  • Direct Uline’s extensive catalog and print marketing strategy to enhance customer engagement and retention.
  • Shape integrated marketing efforts across various channels, leveraging customer insights.
  • Measure and analyze campaign performance and ROI for optimal investment decisions.
  • Lead and mentor directors and managers across all marketing functions.
  • Collaborate with executives in Creative, Merchandising, Sales, and Finance to align initiatives and manage a $500M+ budget.

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match from day one.
  • Multiple bonus programs.
  • Paid holidays and generous paid time off.
  • Tuition Assistance Program for professional continuing education.
  • On-site café and first-class fitness center with complimentary personal trainers.
Full Job Description

Vice President of Marketing

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Lead strategy. Shape investment. Drive customer growth. Uline is seeking a Vice President of Marketing to lead one of North America’s largest and most distinctive direct marketing programs. Reach millions of customers through Uline’s industry-leading catalog, digital marketing and email programs spanning 45,000+ products.

Guide a high-performing marketing organization and shape the strategy behind Uline’s continued growth. Partner with executive leadership to build on our long-term success.

Position Responsibilities

  • Direct Uline’s large-scale catalog and print marketing strategy, driving customer growth, retention and engagement across 45,000+ products.

  • Shape integrated marketing across catalog, email and digital channels, using customer insights to reach the right audiences and strengthen customer relationships.

  • Measure campaign performance and ROI, using data and response tracking to optimize marketing investments and identify opportunities for growth.

  • Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting and operations.

  • Partner with executive leaders across Creative, Merchandising, Sales and Finance to align marketing initiatives and oversee $500M+ in annual investment.

Minimum Requirements

  • Bachelor’s degree. MBA preferred.

  • 15+ years of direct marketing, catalog and print marketing experience.

  • 10+ years of experience leading managers and cross-functional teams in a fast-paced business environment.

  • Proven success negotiating vendor contracts, managing large marketing investments and improving operational efficiency.

Preferred Experience

  • Experience leading large-scale catalog, programs in a retail, eCommerce and direct-mail publishing or direct-to-consumer environment.

  • Advanced expertise in customer analytics, segmentation and database marketing.

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

  • Multiple bonus programs.

  • Paid holidays and generous paid time off.

  • Tuition Assistance Program that covers professional continuing education.

Employee Perks

  • On-site café and first-class fitness center with complimentary personal trainers.

  • Over four miles of beautifully maintained walking trails.

Our employees make the difference and we are committed to offering exceptional benefits and perks!Explore Uline.jobs to learn more!

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