POSITION SUMMARYThe Vice President of Marketing, Multi-property, will develop and execute a strategic and comprehensive marketing plan for Hollywood Casino St. Louis and River City Casino Hotel that optimizes acquisition, retention, revenue growth, penetration rates, and market share. Our new executive will also mentor and develop the marketing teams at both locations.
Experience within the casino industry is required. - Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties, which generates trial and builds long-term relationships with customers and strengthens the brand value.
- Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
- Drives improved program results in all areas of responsibility through staff development and training programs, and establishes methods, procedures, and guidelines to maintain desired standards and high-quality service; monitors results through inspection, evaluation, and analysis. Makes changes if necessary to achieve results.
- Responsible for assessing, anticipating, and reacting to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions.
- Leads departments through active participation.
- Management accountability for all team members for day-to-day and long-term operations to include hiring, training, and developing employees, which includes coaching, mentoring, and appropriate performance management up to and including separation.
- Ensures appropriate tech resources are available to run programs.
- Familiarization with all company brand programs and systems, and provides input to improve brand direct marketing efforts.
- Responsible for the overall integrity of daily operations, offers, and customer database information.
- Financial results that meet or exceed budget expectations for revenue generation and cost control.
- Maintains compliance with all regulatory, governmental, and safety requirements.
- Responsible for the development of the team, including completion of all required training and knowledge of all policies and procedures relating to their positions.
- Maintains compliance with policies and procedures.
- Performs all other related and compatible duties as assigned.
BRING US YOUR BEST.- Bachelor's degree (B.A./B.S.) from an accredited four-year college or university; MBA required.
- Seven years of progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
- Experience within the casino industry.
- Ability to understand and analyze Budget and P&L Statements and competitive information, and develop plans with measurable results.
- Proven managerial and critical thinking skills required.
- Must possess excellent employee relations skills.
- Ability to respond calmly and make rational decisions when required.
- Teamwork-ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations.
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
SUPERVISORY RESPONSIBILITIESThis job may or may not have supervisory responsibilities.
- Responsible for staff development and training programs.
- Responsible for the rewards and recognition program to maximize employee engagement.
- Evaluates team members within the department and delivers constructive feedback to team members regarding performance.
- Provides recommendations for staffing (including interviewing and hiring) and scheduling (planning, assigning, and directing work) to meet business needs.
- Manages work procedures and expedites workflow.
- Provides recommendations for employee performance (disciplining, coaching, and counseling).
LANGUAGE SKILLS Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.
REASONING ABILITY Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
CERTIFICATES, LICENSES & REGISTRATIONS Employee must be able to qualify for gaming licenses, permits, etc., as required by federal, state, and local regulations.
PHYSICAL DEMANDS The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.
The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud. Employee could be exposed to an environment containing unrestricted second hand tobacco smoke.
