Now Hiring: Vice President of Marketing & BrandingComplete Care Management: 229 NJ-70, Toms River, NJLead the Brand. Shape the Future. Drive Growth.This executive leadership role will partner closely with senior leadership to develop and execute a comprehensive marketing strategy that positions Complete Care as the employer and provider of choice throughout our markets.
What You'll DoAs the Vice President of Marketing & Branding, you will:
- Develop and execute a comprehensive marketing and branding strategy aligned with company growth objectives.
- Lead all corporate marketing initiatives, digital strategy, public relations, advertising, and communications.
- Strengthen and protect the Complete Care brand across all facilities and corporate departments.
- Oversee marketing campaigns that increase census, referral relationships, recruitment, and brand awareness.
- Direct social media strategy, website content, SEO, paid advertising, email marketing, and digital engagement.
- Partner with Operations, Clinical, Human Resources, Business Development, and Executive Leadership to support strategic initiatives.
- Create compelling marketing materials, presentations, videos, brochures, and promotional campaigns.
- Develop employer branding initiatives that attract top healthcare talent across all markets.
- Manage relationships with marketing agencies, photographers, media partners, and vendors.
- Analyze marketing performance using key metrics, reporting ROI and recommending improvements.
- Lead crisis communications and reputation management efforts when necessary.
- Establish brand standards and ensure consistency across nearly 100 facilities and all corporate communications.
- Build, mentor, and develop a high-performing marketing team.
Qualifications for Vice President of Marketing and Branding:- Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field required.
- Master's degree or MBA preferred.
- 10+ years of progressive marketing leadership experience.
- Minimum 5 years leading multi-location or regional marketing initiatives.
- Healthcare, senior living, skilled nursing, hospital, or multi-site service industry experience strongly preferred.
- Proven success building recognizable brands and executing high-impact marketing campaigns.
- Strong knowledge of digital marketing, SEO/SEM, social media, CRM platforms, analytics, and marketing automation.
- Experience managing marketing budgets and agency partnerships.
- Outstanding communication, leadership, project management, and presentation skills.
- Ability to thrive in a fast-paced, high-growth environment.
If you're a visionary marketing executive ready to make a lasting impact on a rapidly growing healthcare organization, we'd love to hear from you.
Now Hiring: Vice President of Marketing & Branding#LI-LA1 
