Vice President of MarketingWhat You'll DoDrive Growth & Marketing Strategy- Develop and execute a comprehensive go-to-market (GTM) strategy to accelerate revenue and market share
- Build a predictable, scalable demand generation engine supporting complex B2B sales cycles
- Lead customer lifecycle marketing, including segmentation, journey mapping, and retention strategies
- Translate customer insights into actionable strategies that improve engagement and loyalty
Lead Demand Generation & Revenue Impact- Oversee multi-channel demand generation and Account-Based Marketing (ABM) strategies
- Own marketing-sourced and influenced pipeline performance across the full funnel
- Partner with Revenue Operations to optimize conversion, attribution, and funnel performance
Shape Brand & Product Marketing- Define and evolve brand positioning, messaging, and value proposition
- Lead product marketing to support new launches, innovation, and adoption
- Drive upsell and cross-sell strategies through strong product alignment
Enable Sales Success- Deliver impactful sales enablement tools including thought leadership, ROI models, and case studies
- Strengthen alignment between Marketing and Sales on lead quality, targeting, and follow-up
Enhance Digital Presence & Market Visibility- Oversee digital strategy including website performance, SEO, PPC, and emerging AI channels
- Lead events, trade shows, webinars, and industry engagement to expand brand reach
Champion Customer Insights- Own Voice of Customer programs (NPS, surveys, advisory councils)
- Turn insights into improvements in product, service, and experience delivery
Build & Lead a High-Performing Team- Develop and mentor a multidisciplinary marketing team
- Manage budget and optimize investments across media, tools, and talent
- Modernize the marketing tech stack, leveraging automation and AI capabilities
What You Bring- Bachelor's degree in Marketing, Business, Communications, or related field
- 10-15+ years of progressive marketing experience, including 5+ years in senior leadership
- Proven success driving demand generation, revenue growth, and enterprise sales support
- Strong expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Google Analytics)
- Data-driven mindset with strong analytical and decision-making skills
- Demonstrated ability to lead cross-functional initiatives and build high-performing teams
- Experience with customer lifecycle marketing, loyalty programs, and customer-centric strategy
- The ability to moderately travel, including internationally
The Details:Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others.
