Vice President of Digital Marketing

ULINE

$160K — $200K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in marketing, advertising, or business; MBA preferred.
  • 15+ years in search/internet advertising and analytics.
  • 10+ years of managerial experience leading teams.
  • Strong strategic leadership and team-building skills, employing a collaborative approach.
  • Proficiency in Web Analytics and Kenshoo (Skai).

Responsibilities

  • Lead Uline's in-house Digital Marketing team to foster high performance in campaign management.
  • Define and implement strategies that enhance customer acquisition and retention efforts.
  • Drive enterprise marketing initiatives, providing insights to executive leaders.
  • Manage partnerships with Google, Microsoft, and other vendors to influence product updates and agreements.
  • Stay updated on emerging technologies and industry trends to improve digital marketing.
  • Explore innovative strategies supporting Uline’s digital growth across North America.

Benefits

  • Comprehensive health insurance coverage and 401(k) with 6% employer match starting on day one.
  • Multiple bonus programs available for employees.
  • Generous paid holidays and time off.
  • Tuition Assistance for ongoing professional development.
  • On-site café along with a top-tier fitness center offering complimentary personal trainers.
  • Access to over four miles of walking trails on company grounds.
Full Job Description

Vice President of Digital Marketing

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Drive marketing that makes a measurable difference. As Uline’s Vice President of Digital Marketing, you’ll shape the future of our digital growth engine and lead a talented in-house marketing team. In this leadership role, you’ll try to drive customer acquisition, optimize marketing investments and develop innovative strategies that support Uline’s continued growth across our North American company.

Position Responsibilities

  • Lead Uline's in-house Digital Marketing team, promoting a culture of high-performance across paid search campaign management, execution and analytics.

  • Define and execute digital marketing strategies, guiding investments that maximize customer acquisition, retention and long-term business growth.

  • Drive enterprise marketing initiatives, providing insights and recommendations to Uline’s executive leaders that support business goals.

  • Manage key partnerships with Google, Microsoft and other paid search providers, influencing product updates, compliance initiatives and vendor agreements.

  • Stay informed on emerging technologies and industry trends to enhance digital marketing capabilities.

Minimum Requirements

  • Bachelor’s degree in marketing, advertising and / or business. MBA preferred.

  • 15+ years of search / internet advertising and analytics.

  • 10+ years managing other managers, supervisors and staff.

  • Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.

  • Proficient in Web Analytics and Kenshoo (Skai).

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

  • Multiple bonus programs.

  • Paid holidays and generous paid time off.

  • Tuition Assistance Program that covers professional continuing education.

Employee Perks

  • On-site café and first-class fitness center with complimentary personal trainers.

  • Over four miles of beautifully maintained walking trails.

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