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Position Overview:The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.
Key Responsibilities:- Define and implement the marketing vision, roadmap, and team structure.
- Drive digital, brand, and product marketing initiatives across all channels.
- Lead performance marketing, SEO/SEM, PR, and influencer strategies.
- Partner cross-functionally with product, sales, and leadership to align goals.
- Optimize budget allocation and performance metrics to scale growth efficiently.
- Build and mentor a high-performing marketing team.
Qualifications:- 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
- Background in consumer products, lifestyle, or tech-adjacent industries preferred.
- Demonstrated success in scaling DTC and retail marketing efforts.
- Strong analytical, strategic, and creative skills with an ROI-focused mindset.
- Experience with both early-stage growth and established brand marketing environments.
